Lifecycle Marketing Specialist (Remote - LATAM - USD)Spoiler: This is where your next big move begins.What this Journey Looks LikeAt Pearster, we connect talented professionals from around the world with exciting opportunities at international companies.
We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.What You'll Lead and BuildPlan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.Segment customer audiences based on behavior, preferences, and lifecycle stages.Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.Coordinate campaign calendars, content requirements, and execution timelines.Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.Prepare performance reports and provide actionable recommendations based on campaign data.Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.What You Bring to the Table2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.Advanced English (C1) – excellent written and verbal communication skills.Strong analytical, communication, and problem-solving skills.Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.Proven experience developing and executing customer lifecycle campaigns.Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.Strong understanding of customer segmentation, automated workflows, and personalized messaging.Experience conducting A/B testing and optimizing campaigns based on performance data.Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.Ability to interpret marketing data and translate insights into actionable improvements.Strong attention to detail and a proactive, results-driven mindset.Ability to work independently and collaborate with international teams.Benefits that Move You ForwardWork from anywhere with true flexibility and freedom.Earn in USD with compensation that matches your expertise.Recharge confidently with dedicated paid time off.Advance your career with fully covered international certifications.Access coworking spaces worldwide whenever you want a professional setup.Strengthen your English and expand your general reach.Connect and have fun with activities that unite our international team.At Pearster, your journey matters, and we're here to help you go further than you imagined.The Company At Spartan Investment Group our mission is to improve lives through our values.
We do this by finding value-add and opportunistic investmended and not last click.




We have turned brand search off to see what actually shifts to organic.
We run geo holdouts.
If a campaign is not incremental, we would rather know than keep the number.You can live anywhere.
We are remote and we hire worldwide.
The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact.
The rest of your day is yours.
Nobody here is on a time clock.
We judge you on output.If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.If you want to own the whole picture and be judged on whether the number moved, keep reading.RequirementsWhat the job looks likeOwn a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
Budgets run from $5k/mo to well into six figures a month.Own the client relationship.
There is no account manager between you and them.
You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.Audit before you touch anything.
Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking.
Then a Loom walking the client through what you found.
That Loom is how we sell and it is how we keep people.Run brand and non brand as different businesses.
Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA.
Non brand is where the growth is and where the waste is.
Report them separately or you are reporting nothing.Know what PMax is actually doing.
The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
If you cannot separate those two, you cannot set a target.Keep Google's automation on a leash.
Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
We audit for them on a schedule.Own the feed.
Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.Own the tracking.
GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.You are a fit ifYou have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.You are fluent in the whole stack, not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty,



and you should be able to build and ship a landing page with it.You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.You can work US Eastern business hours for client calls.
Where you live is up to you.Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.You are not a fit ifThat was not my role is inshared priorities without formal reporting lines.
Pushes back on assumptions and holds people accountable through clear expectations, not title.
Communication & Judgment Under Pressure: Translates complex performance data into a small number of clear, actionable calls.
Comfortable delivering an unpopular recommendation when the numbers support it.
Qualifications Bachelor's degree in Marketing, Business, Analytics, Communications, or related discipline.
Minimum 7 years of experience in growth marketing, demand generation, performance marketing, or customer acquisition.
Proven record of increasing qualified lead volume, conversion, revenue, rentals, or another measurable customer outcome.
Deep hands‐on experience managing and optimizing multi‐channel acquisition programs.
Advanced understanding of paid media, landing pages, conversion optimization, analytics, attribution, CRM, and lead nurturing.
Ability to diagnose complex funnel problems and turn findings into practical actions quickly.
Multi‐location or facility‐level marketing with different budgets, priorities, and local market conditions preferred.
Self‐storage, multifamily, retail, home services, real estate, or another location‐based consumer business preferred.
Direct responsibility for revenue, rentals, occupancy, bookings, or another bottom‐of‐funnel growth metric preferred.
Experience rebuilding fragmented or underperforming marketing foundations preferred.
Knowledge of local SEO, AI‐powered marketing tools, call analytics, and offline conversion tracking preferred.
English Proficiency: Advanced professional fluency in English is required, including the ability to communicate clearly and confidently in meetings, presentations, email, and other business communications with U.S.‐based internal and external stakeholders.
Ability to work full‐time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed.
Technical Requirements Paid acquisition: Google Ads, Microsoft Ads, Meta Ads, retargeting, budget allocation, bidding, audience strategy, and creative testing.
Analytics and tracking: Google Analytics 4, Google Tag Manager, Looker Studio, call tracking, Microsoft Clarity or Hotjar, and conversion‐event governance.
CRM and automation: HubSpot preferred; Salesforce, Zoho, or equivalent CRM; lead routing, lifecycle stages, nurturing, and campaign attribution.
Conversion optimization: A/B testing, landing‐page optimization, funnel analysis, offer testing, customer journey analysis, and abandonment recovery.
Reporting: Advanced Excel or Google Sheets, dashboard development, cohort and channel analysis, KPI reporting, and performance forecasting.
Remote Work Requirements Dedicated home office or professional remote work environment.
Reliable high‐speed internet connection capable of supporting video conferencing and daily business operations.
Spartan Investment Group Terms and Conditions: Users may receive updates on their application and helpful reminders to complete any required steps throughout the hiring process.
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📌 Email And Lifecycle Marketing Specialist | Argentina (Santa Fe)
🏢 HireHawk
📍 Santa Fe