Data & Analytics Manager - Remote | LATAM | Performance Marketing for UniversitiesA mission-driven performance marketing agency is hiring a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across higher education and nonprofit partners.
This role is centered on transforming complex marketing and CRM data into clear, actionable insights that help teams make smarter decisions and improve campaign performance.You'll work closely with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, improve reporting systems, and support strategic marketing decisions through data.This is a remote role, paid in USD, with compensation based on experience and scope.About the RoleA mission-driven performance marketing agency is hiring a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across higher education and nonprofit partners.
This role is centered on transforming complex marketing and CRM data into clear, actionable insights that help teams make smarter decisions and improve campaign performance.You'll work closely with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, improve reporting systems, and support strategic marketing decisions through data.This is a remote role, paid in USD, with compensation based on experience and scope.About the AgencyThis agency works exclusively with universities and nonprofit organizations — partners doing work that improves communities and expands opportunity.Their mission is simple:To build a better agency for organizations building a better world.They combine sharp strategy, creative excellence, and data-driven execution to drive meaningful outcomes like enrollments, applications, inquiries, donations, and awareness.The culture is built around high ownership, strong collaboration, and continuous improvement.




They care deeply about both results and relationships — internally and externally.What You'll DoBuild and maintain dashboards and reporting systemsAnalyze marketing and CRM data to identify trends and opportunitiesMonitor campaign performance and provide actionable insightsSupport conversion tracking and data accuracy across platformsCollaborate with Paid Media, Account Services, and Leadership teamsHelp improve analytics processes and reporting operationsResearch new tools and solutions to support growthWhat We're Looking For5+ years of analytics or marketing data experienceStrong reporting, dashboard, and data visualization skillsExperience with marketing KPIs and ptimizing PMax against an incremental CAC when half the volume inside it is branded.
If you cannot separate those two, you cannot set a target.Keep Google's automation on a leash.
Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
We audit for them on a schedule.Own the feed.
Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.Own the tracking.
GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.You are a fit ifYou have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically,



not just search.You are fluent in the whole stack, not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.You can work US Eastern business hours for client calls.
Where you live is up to you.Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.You are not a fit ifThat was not my role is in your vocabulary.
It is the fastest way to end an interview here.
If the feed was the problem on an account you ran, you should have done something about the feed.You want to be told what to do this week.You need a ticketing system to know what matters.You quote blended ROAS as if it settles the question.Why this role is excitingThis is not a maintenance job.
You would have real influence over how we run Google across the agency.You will work on real brands with real budgets.
We test aggressively.
We learn quickly.
We build frameworks that scale.You get trust on day one.
You get a lot of autonomy.
Some people thrive with it.
You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time.
Our retention on this team is very good and that is not an accident.You will grow into senior strategy.
We want people who want more responsibility.
If you perform, you will grow.
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