Google Ads Media Buyer / Growth Strategist (Remote)
Cordoba Sweat Pants Agency
Hoy
Everyone can run a search campaign.
Almost nobody can tell you whether it worked.
That is the whole job.
Google will happily show you a 6x ROAS built almost entirely out of people who already knew yng for the full cost of turning a lead into a signed lease, not just the cost to generate the lead.
Grow completed rentals and marketing‐attributed revenue by 15 to 20% year over year, not just lead volume.
Raise website and landing‐page conversion rate by 1 to 2 percentage points through at least 4 structured A/B tests per quarter.
Improve return on ad spend by 10 to 15% across Google Ads, Microsoft Ads, and Meta Ads.
Recover at least 20 to 25% of abandoned rental starts through retargeting, lead‐nurture, and abandonment‐recovery programs launched within 90 days.
Stand up full‐funnel reporting (spend through rentals and revenue) with under 5% variance between platform‐reported and completed‐outcome numbers.
Build and execute recovery plans for the bottom 40% of underperforming facilities, with measurable lead and occupancy improvement within 6 months.
Run a monthly joint Marketing/Operations performance review with at least 90% of agreed action items closed on time each quarter.
Competencies Ownership: Takes end‐to‐end responsibility for results rather than a single channel or campaign.
Doesn't wait to be told where performance is breaking down; finds it, names it, and drives the fix.
Commercial Judgment: Weighs decisions by their effect on rentals and occupancy, not just activity or volume.
Resists the pull to chase easy metrics and holds the line on quality over vanity numbers.
Analytical Rigor: Reasons from data rather than instinct or platform dashboards alone.
Comfortable sitting with ambiguous or conflicting numbers long enough to find the real signal before acting.
Disciplined Experimentation: Treats testing as a habit, not a one‐off project.
Willing to be wrong in public, document it, and move on to the next test rather than defending a pet idea.
Adaptability: Adjusts plans quickly as facility priorities, inventory, or market conditions shift.




Doesn't over‐invest in a single strategy when the situation calls for a pivot.
Influence Without Authority: Gets specialists and partners aligned around shared priorities without formal reporting lines.
Pushes back on assumptions and holds people accountable through clear expectations, not title.
Communication & Judgment Under Pressure: Translates complex performance data into a small number of clear, actionable calls.
Comfortable delivering an unpopular recommendation when the numbers support it.
Qualifications Bachelor's degree in Marketing, Business, Analytics, Communications, or related discipline.
Minimum 7 years of experience in growth marketing, demand generation, performance marketing, or customer acquisition.
Proven record of increasing qualified lead volume, conversion, revenue, rentals, or another measurable customer outcome.
Deep hands‐on experience managing and optimizing multi‐channel acquisition programs.
Advanced understanding of paid media, landing pages, conversion optimization, analytics, attribution, CRM, and lead nurturing.
Ability to diagnose complex funnel problems and turn findings into practical actions quickly.
Multi‐location or facility‐level marketing with different budgets, priorities, and local market conditions preferred.
Self‐storage, multifamily, retail, home services, real estate, or another location‐based consumer business preferred.
Direct responsibility for revenue, rentals, occupancy, bookings, or another bottom‐of‐funnel growth metric preferred.
Experience rebuilding fragmented or underperforming marketing foundations preferred.
Knowledge of local SEO, AI‐powered marketing tools, call analytics, and offline conversion tracking preferred.
English Proficiency:



Advanced professional fluency in English is required, including the ability to communicate clearly and confidently in meetings, presentations, email, and other business communications with U.S.‐based internal and external stakeholders.
Ability to work full‐time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed.
Technical Requirements Paid acquisition: Google Ads, Microsoft Ale, you are the one who finds out why.
Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.
Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.
You are a fit if
You have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too
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📌 Remote Growth Strategist: Google & Meta Ads Mastery (Santa Fe)
🏢 Freeway Consulting - Summit Partner Salesforce
📍 Santa Fe