General Manager - Marketing and Ecommerce GrowthHoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.HoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.ooking for a place to grow, make an impact, and work with people who care, we'd love to meet you!
ABOUT THE ROLEAre you looking for your next big challenge?
We are proactively building a "Strategic talent pool" for several high-priority projects set to launch in the coming months.Please Note: This is a proactive pipeline hiring initiative for the positions we expect soon.
While the start date isn't officially confirmed, passing the Tech Interview stages now ensures you get priority visibility with our key clients and allows us to move at lightning speed the moment these roles go live.We're looking for an experienced Shopify professional to build and lead our e-commerce practice.




This role combines technical leadership, client consultation, and strategic growth.
You'll guide teams through implementations, mentor developers, partner with sales on pre‐sales calls, and help clients turn Shopify into a growth engine, all within a remote‐first environment.MUST HAVES- 5+ years of experience in e-commerce.
- Deep expertise in Shopify Plus, Liquid, HTML, CSS, JavaScript, and APIs .
- Proven track record delivering large-scale solutions and measurable conversion improvements.
- Experience leading development teams, conducting code reviews, and mentoring developers.
- Ability to translate business goals into technical roadmaps and communicate with technical and non‐technical stakeholders.
- Experience supporting sales conversations, scoping projects, and identifying growth opportunities.
- Strong communication, organization, and remote collaboration skills.
- High proficiency in English.
- Availability to support consulting, team leadership, and part‐time project involvement based on client needs.NICE TO HAVES- Experience with headless commerce frameworks such as Hydrogen or Next.js, and GraphQL.
- Background in agency or consulting environments and familiarity with CRO tools.
- Shopify certifications or community involvement.
- Relevant Shopify certifications or Shopify Academy Verified Skills.
- Fluency in Spanish or Portuguese.WHAT YOU WILL DO- Architect and oversee Shopify stores, applications, and custom integrations end-to‐end;- Drive scalable and secure solutions, establish coding standards, and create proofs of concept;- Lead small‐scale or prototype engagements, establish best practices, scope work,



and mentor developers during initial project phases;- Serve as the primary contact for a portfolio of clients, understand business goals, and translate them into prioritized technical roadmaps;- Provide strategic guidance on conversion optimization, UX/UI, SEO, and performance;- Participate in discovery calls with sales teams, answer technical questions, scope projects, and identify upsell opportunities;- Collaborate with designers, product managers, and marketers to align technical solutions with business goals;- Ensure designs, themes, and applications meet performance, SEO, and CRO best practices;- Stay current with Shopify updates, headless frameworks, and third‐party integrations;- Champion engineering excellence and contribute to the broader e‐commerce roadmap.PERKS AND BENEFITS- Professional growth : Mentorship, TechTalks, and personalized growth roadmaps.
- Competitive compensation : USD‐based pay with education, fitness, and team activity budgets.
- Exciting projects : Modern solutions with Fortune 500 and top product companies.
- Flextime : Versátil schedule with remote and office options.Requirements- Experience & Expertise: 5+ years in e‐commerce with deep expertise in Shopify Plus, Liquid, HTML/CSS/JS, and APIs.
Proven track record delivering large‐scale solutions and measurable conversion improvements.
- Leadership & Mentorship: Experience leading development teams, conducting code reviews, and fostering a collaborative culture.
- Strategic Mindset: Comfort translating business goals into technical roadmaps and communicating with both technical and non‐technical stakeholders.
- Sales Support Experience: Ability to support sales conversations, scope projects, and identify growth opportunities.
- Soft Skills: Outstanding capabilities in communication, organization, and remote teamwork.
High proficiency in English is required, while fluency in Spanish or Portuguese is a plus.
- Availability: Open to a mix of consulting, team leadership, and part‐time project involvement, depending on client needs
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