At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility.
We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'.
There are so many reasons to join us.
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.Research and Impact Acceleration (m/f/d)The incumbent for this position may be based in the United States (US), Germany.
Bayer Talent Acquisition is accepting applications for these locations under one integral job posting which follows each country's individual employment laws.
As such, applicants should expect to experience differences in the application process which are unique from a single country posting.As the Research and Impact Acceleration Lead, you are part of the Product Design Capability Center and report to the Head of Product Design.
In this role, you define and lead the vision, strategy, and multi-year plan for accelerating research and impact across the team through improvements in germplasm improvement units.
You mobilize the organization to turn speed of learning, evidence quality, and iteration capacity into a durable competitive advantage in how the early part of the breeding pipeline operates, ensuring that innovation translates into faster, higher-quality product delivery for growers and customers worldwide.YOUR TASKS AND RESPONSIBILITIESDefine the vision and multi-year strategy for research acceleration across the early breeding pipeline, framing where faster learning creates durable competitive advantage and translating this into a prioritized portfolio against the highest-value constraints in cycle time, genetic gain, decision quality, and product delivery;Establish how the organization formulates and answers research questions by setting standards for hypothesis-driven design, decision-ready evidence, and disciplined scale, pivot, or stop decisions so that rapid iteration becomes the default operating rhythm rather than a collection of individual projects;Shape the enabling-technology agenda across accelerated breeding, genomics, phenotyping, predictive analytics, automation, and digital workflows, directing investment and partnerships toward the capabilities that will differentiate the pipeline;Lead the adoptiand you defend the call you made.
The reason we do it this way is ownership.
When you are the person answering for the account, it is your result, not somebody else's summary of your result.




You own the whole funnel, not the campaign.
Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it.
If the feed is why Shopping is starving, that is yours.
If the page is why the clicks do not convert, that is yours too.
Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.
You are expected to have an opinion about attribution and to defend it.
We optimize to NC-CPA and NC-ROAS, not blended and not last click.
We have turned brand search off to see what actually shifts to organic.
We run geo holdouts.
If a campaign is not incremental, we would rather know than keep the number.
You can live anywhere.
We are remote and we hire worldwide.
The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact.
The rest of your day is yours.
Nobody here is on a time clock.
We judge you on output.
If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.
If you want to own the whole picture and be judged on whether the number moved, keep reading.
Requirements
What the job looks like
Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
Budgets run from $5k/mo to well into six figures a month.
Own the client relationship.
There is no account manager between you and them.
You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
Audit before you touch anything.
Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking.
Then a Loom walking the client through what you found.
That Loom is how we sell and it is how we keep people.
Run brand and non brand as different businesses.
Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA.




Non brand is where the growth is and where the waste is.
Report them separately or you are reporting nothing.
Know what PMax is actually doing.
The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
If you cannot separate those two, you cannot set a target.
Keep Google's automation on a leash.
Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
We audit for them on a schedule.
Own the feed.
Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
Own the tracking.
GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.
Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.
Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.
You are a fit if
You have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a boes to request any needed accommodation(s) using the contact information below.Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.Bayer is an E-Verify Employer.Location: United States : Missouri : Chesterfield | Argentina : Buenos Aires : Camet, Mar del Plata | Argentina : Buenos Aires : Fontezuela | Argentina : Buenos Aires : Munro | Argentina : Buenos Aires : Pergamino | Argentina : Buenos Aires : Pilar | Argentina : Buenos Aires : Rojas | Argentina : Buenos Aires : Zarate | Argentina : Buenos Aires : Zarate | Brazil : São Paulo : São Paulo | Canada : Alberta : Calgary | Canada : Manitoba : Winnipeg | Canada : Ontario : Guelph | Canada : Ontario : Mississauga | Germany : North Rhine Westfalia : MonheimDivision: Crop ScienceReference Code:
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📌 Remote Creative Project Manager — Growth & Impact (Santa Fe)
🏢 Parsons
📍 Santa Fe