Technical SEO Lead | Remote for U.S.-Based Higher Education Marketing AgencyOur client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.Your RoleAs Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts.
Your work improves their visibility in traditional search, answer engines, and generative AI search.The role has two sides.
The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live.
The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production.
That way the team spends its time editing and reviewing rather than starting from scratch.You'll work alongside the SEO Lead and support the Executive Director of SEO.You'llLead technical SEO across client accountsRun technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken linksPrioritize issues by impact and effort, and defend those callsWrite dev-ready specs for web developers and client teams, then follow through until fixes are released and verifiedHandle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank MathMonitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients doOwn technical readiness for AI search (AEO/GEO):



crawler access, structured data, entity optimization, and content structure that LLM-driven search can parse and citeBuild the systems that scale the SEO serviceDesign and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QABuild content production systems that convert briefs, client rules, and optimization targets into near-publish-ready draftsTranslate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can runConnect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attentionDocument each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don'tSupport the team and client successAct as the team's go-to resource on technical questionsJoin client calls when a deep technical topic needs expert explanation, w: you handle the owner's information and patients' information with care, and only share it with the people who need it
Curiosity: you want to get better at running AI, and you bring real drafts and real questions to coaching every week
Ownership: you never send a draft you haven't read.
Claude makes you faster.
You make it correct
Benefits
Competitive salary based on experience
Structured Claude training, including connectors, reporting, meeting summaries, and agenda building
Weekly one‐on‐one coaching with Rockstar's role lead
A private community of EAs in this role to share what's working and solve problems together
Access to Rockstar's playbooks and VA Academy for long‐term career growth
Stable, full‐time remote work with U.S.-based healthcare practices
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📌 Remote Technical Seo Lead - Ai & Strategy For Higher Ed (Santa Fe)
🏢 Valatam
📍 Santa Fe