Lifecycle Marketing Specialist (Remote - LATAM - USD)Spoiler: This is where your next big move begins.What this Journey Looks LikeAt Pearster , we connect talented professionals from around the world with exciting opportunities at international companies.
We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.What You'll Lead and BuildPlan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.Segment customer audiences based on behavior, preferences, and lifecycle stages.Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.Coordinate campaign calendars, content requirements, and execution timelines.Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.Prepare performance reports and provide actionable recommendations based on campaign data.Collaborate with marketing, product, sales,



and customer success teams to ensure consistent communication throughout the customer journey.Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.What You Bring to the Table2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.Advanced English (C1) – excellent written and verbal communication skills.Strong analytical, communication, and problem-solving skills.Excellent time management and organizational skills , with the ability to manage multiple campaigns and deadlines.Proven experience developing and executing customer lifecycle campaigns.Hands-on experience with CRM or marketis, promotions, and what the feed does to Shopping and PMax delivery.
Own the tracking.
GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.
Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.




Nobody is going to reassign it to another team.
Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.
You are a fit if
You have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too
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📌 Email Designer, Ecommerce Lifecycle Marketing (Neuquén)
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📍 Neuquén