Google Ads Media Buyer / Growth Strategist (Remote)
Cordoba Sweat Pants Agency
Hoy
Everyone can run a search campaign.
Almost nobody can tell you whether it worked.
That is the whole job.
Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name.
It will auto apply assets you did not ask for.
It will report a number that makes a client feel great and tells you nothing about whether you grew the business.
So we do not hire people to manage Google Ads.
We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.
At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 olio of higher education partner accounts.
Your work improves their visibility in traditional search, answer engines, and generative AI search.The role has two sides.
The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live.
The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production.
That way the team spends its time editing and reviewing rather than starting from scratch.You'll work alongside the SEO Lead and support the Executive Director of SEO.You'llLead technical SEO across client accountsRun technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken linksPrioritize issues by impact and effort, and defend those callsWrite dev-ready specs for web developers and client teams, then follow through until fixes are released and verifiedHandle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank MathMonitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients doOwn technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization,



and content structure that LLM-driven search can parse and citeBuild the systems that scale the SEO serviceDesign and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QABuild content production systems that convert briefs, client rules, and optimization targets into near-publish-ready draftsTranslate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can runConnect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attentionDocument each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don'tSupport the team and client successAct as the team's go-to resource on technical questionsJoin client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversationEvaluate emerging search technologies and recommend new tools, processes, and workflowsYou Bring5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at onceA track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed.
We care more about your judgment than the length of your checklist.Deep hands-on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or SemrushStrong working knowledge of WordPress: how themes, plugins, redirects, and schema work, and enough to spec fixes precisely even when you're not the one building themAdvanced, hands-on experience with Claude, including building agents and AI-assisted workflows that other people use in real workClear written communication.




You can write a spec a developer can act on and a recommendation a client can understand.Comfort owning outcomes across many accounts at once without waiting to be told what's nextBonus PointsExperience with AI search visibility (AEO/GEO) and how LLM-driven search finds and cites contentFamiliarity with Grammarly, Asana, or similar tools used across content and delivery teamsExperience in higher education or enrollment marketingWhat's OfferedFully remote workCompensation based on experience; share your target rangeA portfolio of higher education partner accounts with different sites and technical setupsHands-on work in SEO, AEO, and GEO as AI search changes how students find schoolsDirect influence on how the agency's SEO service runs, through the systems you build and documentInterview ProcessApplication Review: resume and SEO experienceIntro Call: background, technical expertise, and client experienceHiring Manager Interview: SEO strategy, technical knowledge, and analyticsTeam Interview: collaboration, communi spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too
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📌 Growth-Driven Meta Ads Media Buyer (Córdoba)
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📍 Córdoba