GTM Engineer (Go-to-market) | Regulated DTC Consumer Brand
Our client is a small, founder‐led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‐free pouches) and sells it direct‐to‐consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand.
That constraint is the whole shape of this job.
Company Overview
Our client is a small, founder‐led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‐free pouches) and sells it direct‐to‐consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand.
That constraint is the whole shape of this job.
Your Role
This role exists because the easy version of growth marketing isn't available here — someone has to build the campaign machinery, not just brief it.
You'll spend real time each week directing Claude Code to connect APIs, enrich lists, and automate recurring work, and the rest of your time running campaigns alongside the people actually knocking on doors: sales, field, and partnerships.
You report directly to the two founders, at manager level, fully hands‐on, with no reports of your own (headcount comes later, if at all).
Success looks like a trade and partnership outbound engine that runs itself, a field team that's armed and getting better each cycle, owned channels (search, lifecycle, retention, referral) doing the growth work that paid acquisition can't, and numbers everyone can actually trust.
A note on the category: this is a regulated product, and the rules ar Mentor junior designers and interns.
- Proactively explore new tools.
- Use AI to improve workflow efficiency and streamline the design process.MUST HAVES- Strong visual design aesthetic and conceptual thinking, with a strong handle on layout, navigation, typography, colors, and image composition as applied to web and mobile experiences.




- Meticulous attention to detail in all deliverables.
- Ability to work both autonomously and collaboratively with the team.
As a designer, you will not only be expected to bring your own creative ideas to the table but also flawlessly execute on the shared project vision.
- Excellent written and verbal communication skills, especially when talking about design and collaborating with other team members.
- UX and UI skill set , including wireframes, sitemaps, and information architecture.
- Ability to articulate digital design and web terms and speak confidently to clients about web platforms, how designs will function, and how designs will be implemented.
- Excellent and efficient organizational and time management skills; able to self-manage and prioritize tasks to ensure work is delivered on time and of the highest quality.
- Experience designing for omnichannel , including Amazon A+ Creative, email, social, and campaigns.
- Associate's or bachelor's degree in Advertising, Graphic Design, or a similar discipline.
- 4+ years of digital design experience ; prior agency experience is preferred.
- Solid working knowledge of Figma and Adobe Creative Suite .
- Working knowledge of HTML/CSS .
- Solid knowledge of industry tools and understanding of designing intuitive and responsive user experiences.NICE TO HAVES- Prior experience in an agency.
- Experience with Webflow.PERKS AND BENEFITS- Professional growth : Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
- Competitive compensation : We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
- A selection of exciting projects : Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
- Flextime : Tailor your schedule for an optimal work-life balance,



by having the options of working from home and going to the office – whatever makes you the happiest and most productive.
**About the Role:****Grade Level (for internal use):**09**NOTE: To be considered for this role, please submit resume and portfolio in English.
****The Team:**The 199, S&P; Global's in-house agency, provides strategic and creative expertise to produce best-in-class brand experiences.
From concept to execution, we create award-winning work that inspires, informs and engages the financial world.
Our vision is to accelerate progress as the storytellers of our brand.
We bring our vision to life by constantly challenging ourselves to set a new standard in creative excellence.For over 150 years, S&P; General has combined data, analytics and expertise to unlock the world's most expansive insights across markets and industries.
With this Essential Intelligence, we help companies, governments and individuals make decisions with conviction.
We are guided by our values, starting with a foundation of integrity in all we do, bringing a spirit of discovery to our work and collaborating in close partnership with each other and our customers to achieve shared goals.
**Responsibilities and Impact:**The Multimedia Designer will fulfill best-in-class creative video and audio requirements across the four diverse business divisions and at the corporate level.
This role will fulfill strategic, engaging, effective, customer-focused video and audio projects, including the creation and editing of video and audio content as both standalone pieces and as part of multi-channel marketing campaigns.
The Multimedia Designer will demonstrate a proven ability to ideate, develop and deliver innovative concepts in line with brand guidelines while pushing to explore new creative methods to elevate the client before this goes to candidates
Interview Process
Apply with a short note naming one thing you've built with Claude Code and what it does today (link it if you can)
Screening call (30 minutes) — walking through that build in detail
Paid exercise (about 3 hours) — given a target segment and API access, produce a scored, enriched contact list, a three‐touch sequence, and the script or flow that generated it; one touch has to survive a claims review
Working session with a founder — pick the exercise apart together and build one more thing live in Claude Code
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📌 Go-To-Market (Gtm) Engineer (La Pampa)
🏢 Pavago
📍 La Pampa