General Manager - Marketing and Ecommerce Growth
HoopStars | Parent-company Marketing Team Lead
Full-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.
Build the business.
Build the marketing team.
HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands‐on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.
You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.
You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.
What you will own
Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testing.
Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.
Support and autonomy
The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day‐to‐day sales.
You will propose budgets and team plans, then make operating decisions withinUS and Canada, and we help those companies hire people they'd never have found on their own.
We're small, fully remote, and we treat hiring like a growth problem: we test the way we write to candidates and where we post roles, and we use AI tools to move faster.
This role sits on our own internal team.
Company Overview
atomic HR is a recruiting startup.
We help talented people across Latin America land remote roles with fast‐growing startups and marketing agencies in the US and Canada, and we help those companies hire people they'd never have found on their own.
We're small, fully remote, and we treat hiring like a growth problem: we test the way we write to candidates and where we post roles, and we use AI tools to move faster.
This role sits on our own internal team.
Your Role
This is lead generation pointed at people instead of customers.
You'll work across many different roles and industries, and every search starts with two questions: who is this person, and what would actually make them reply?
If you've done lead gen or marketing, it's the same muscle you already have.
You research an audience and write messages that convert, except here a conversion is a great candidate writing back.
A lot of what you'll source for is marketing and creative work: creative strategists, paid media, performance, growth, and data roles.
So if you come from a marketing or agency world, you already understand the people you're reaching and what they care about.
You figure out where the right people are, write the outreach,



post the role so the right people see it, and improve based on what actually gets responses.
Some recruiters treat this as the boring first step of hiring.
We think it's the most interesting part, and it's most of this job.
No recruiting experience needed.
You'll be mentored while you learn the talent side, and you'll have real tools, including a dedicated sourcing platform and AI, to do it at scale.
You'll:
Research each new role to understand who the ideal candidate is and where to find them
Write and personalize outreach, then test subject lines and openers to lift reply rates
Post and promote roles so the right people actually apply
Review incoming applicants and shortlist the ones worth talking to
Keep your pipeline organized and follow up so no good candidate goes cold
Use AI and sourcing tools to work through a large volume without losing the personal touch
Track what's working, and change your approach when the numbers say so
You Bring
Curiosity and a real drive to keep learning, since every role is a new puzzle
Strong written English, and the ability to write to a stranger like a human rather than a template
Resourcefulness: handed a new tool and no script, you'd rather figure it out than wait to be told
Organization and follow-through, so pipelines stay clean and nothing slips
A competitive streak and self‐motivation, because a lot of this is chasing a number you want to hit
Comfort with basic metrics, and the instinct to test something and adjust
A concrete example of a time you used a tool, a tactic, or automation to work smarter or hit a goal
Bonus Points
A background in lead generation, marketing, growth, sales, business development, or customer success
Experience at a marketing or creative agency, since many of the people you'll reach are creative, paid media, performance, growth, and data professionals
Hands‐on time with a CRM like HubSpot or Salesforce, or with outreach and prospecting tools
You already use AI tools (ChatGPT, Gemini, Claude) in your day‐to‐day work
A language beyond English and Spanish
What's Offered
Fully remote from anywhere in Latin America, part‐time to start at roughly 20 to 30 hours a week with room to grow, on hours that overlap US time zones
Compensation based on experience, paid weekly in USD as a contractor.
Share the range that fits your level and we'll go from there
A chance to move your lead‐gen or marketing skills into a new field, with mentorship while you learn it
A modern stack (a dedicated sourcing platform and AI tools) so you can work at scale y leading a product support team+ Proven track record of managing top talent and fostering their growth+ A record of creating a team environment with high employee retention, strong job satisfaction, and successful career growth+ Ability to self‐direct, multi‐task and prioritize job requirements+ Strong knowledge of customer relationship management+ Excellent verbal, written and interpersonal communication skills.
+ Knowledge of security platforms, email protection, cloud services, software as a service (SaaS)+ Candidates should be flexible working evening and weekend shifts**Why Proofpoint**Protecting people is at the heart of our award‐winning lineup of cybersecurity solutions, and the people who work here are the key to our success.
We're a customer‐focused and a driven‐to‐win organization with leading‐edge products.




We are an inclusive, diverse, multinational company that believes in culture fit, but more importantly 'culture‐add', and we strongly encourage people from all walks of life to apply.
**Why Proofpoint?
**At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package.
Here are just a few reasons you'll love working with us:+ Competitive compensation+ Comprehensive benefits+ Career success on your terms+ Versátil work environment+ Annual wellness and community outreach days+ Always on recognition for your contributions+ Global collaboration and networking opportunities**Our Culture:**Our culture is rooted in values that inspire belonging, empower purpose and drive success‐every day, for everyone.We encourage applications from individuals of all backgrounds, experiences, and perspectives.
If you need accommodation during the application or interview process, please reach out to .
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
**How to Apply**Interested?
Submit your application along with any supporting information- we can't wait to hear from you!
Proofpoint has been honored with six Best Places to Work Awards in **** by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human‐centric cybersecurity.
Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations.
We're driven by a mission to stay ahead of bad actors and safeguard the digital world.
Join us in our pursuit to defend data and protect people.Our BRAVE Values:At Proofpoint, we are BRAVE in everything we do, and our values aren't just words‐they shape how we work, collaborate, and grow.We seek people who are bold enough to challenge the status quo, responsive in the face of ever‐evolving threats, and accountable for delivering real impact.We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.Find your network, your allies, and your biggest fans.
We know that work is simply better when you're surrounded by people who inspire you‐who share ideas, cheer you on, and genuinely want to see you succeed.
That's why we offer social circles, sponsored networks, and connection points across teams and time zones‐to help you find your people, build your community, and thrive together.This isn't just a job‐it's a mission to protect people and defend data in a world that never slows down.
We're building the future of human‐centric cybersecurity, and that future belongs to all of us.
We take ownership, move fast, and hold ourselves accountable‐because that's what it takes to stay ahead.
And we do it together, winning as one.Be empowered to reach your full potential through meaningful challenges and personalized support‐designed around you and your goals.
Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
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