Google Ads Media Buyer / Growth Strategist (Remote)
Cordoba Sweat Pants Agency
Hoy
Everyone can run a search campaign.
Almost nobody can tell you whether it worked.
That is the whole job.
Gong for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.HoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.What you will ownRun HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful,



and manage priorities and performance across brands.Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testing.Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.Support and autonomyThe parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day-to-day sales.
You will propose budgets and team plans, then make operating decisions within agreed authority.
After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and escalation of exceptional issues.Your first 90 daysUnderstand the customers, operations and economics.
Audit marketing across the brands.
Establish reporting, propose the marketing team structure and hiring priorities, launch the first growth tests, and take ownership of normal HoopStars business decisions.RequirementsWho we are looking forDemonstrated results in paid acquisition, conversion and retention.Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.Experience hiring and managing marketers, creatives, agencies or other specialists.Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.Comfort doing practical work while developing people and systems.Strong professional English and effective remote leadership.Experience in youth sports, education, fitness, memberships or multi-location services is useful.
Evidence of building a profitable business and an effective team matters most.BenefitsCompensations, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.
Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.
Build the things the account needs.
Landing pages, scripts, reporting,



whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.
You are a fit if
You have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack, not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.
You are not a fit if
"That was not my role" is in your vocabulary.
It is the fastest way to end an interview here.
If the feed was the problem on an account you ran, you should have done something about the feed.
You want to be told what to do this week.
You need a ticketing system to know what matters.
You quote blended ROAS as if it settles the question.
Why this role is exciting
This is not a maintenance job.
You would have real influence over how we run Google across the agency.
You will work on real brands with real budgets.
We test aggressively.
We learn quickly.
We build frameworks that scale.
You get trust on day one.
You get a lot of autonomy.
Some people thrive with it.
You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time.
Our retention on this team is very good and that is not an accident.
You will grow into senior strategy.
We want people who want more responsibility.
If you perform, you will grow.
#J-*****-Ljbffr

📌 Remote Dtc Growth Media Strategist (Google & Pmax) (Rosario)
🏢 Huzzle
📍 Rosario