General Manager - Marketing and Ecommerce GrowthHoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.HoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets,



operating performance and the team delivering the customer experience.What you will ownRun HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testing.Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.Support and autonomyThe parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day-to-day sales.
You will propose budgets and team plans, then make operating decisions within agreed authority.
After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and es everything else here is trainable3+ years hands‐on in marketing — the profile that fits typically started in a coordinator‐type role, got tired of waiting on others to pull data or wire up tools, and taught themselves to do itCold outbound you've run yourself, start to finish: built the list, wrote the sequence, watched the reply rate, fixed deliverability when it broke, using Apollo or an equivalent plus at least one sequencerComfortable with data — you read a CSV without flinching, write SQL or get there with help,



and know why a bad join can quietly double your numbersWorking scripting ability in Python or JavaScript (or a track record of directing AI to write and debug it while keeping it honest), and you use gitAPIs are ordinary to you: auth, keys, rate limits, webhooks, and reading docs to find the endpoint you needA genuine eye for marketing — you can tell a good offer from a weak one, spot a broken page, and write an email a retail buyer will actually answer — and you write plainly, in specific, filler‐free sentencesBonus Points:Experience with this kind of stack: list/enrichment tools (e.g. Apollo), sequencers, a commerce/subscription backend, Postgres/SQL, transactional email, SEO tooling, workflow automation (e.g. n8n), and AI image toolsBackground marketing in a regulated or high‐constraint category (alcohol, supplements, pharma, gambling, or similar), where claims review and compliance shape every campaignDTC subscription or ecommerce experience, especially retention/win‐back programs and referral mechanicsWhat's Offered:Based in Austin, TX, or remote with 9–5 CT overlapDirect reporting line to the two founders — high visibility, real ownership, minimal layersA hands‐on, builder‐first seat: you ship the work yourself rather than briefing someone else toReal autonomy over a growth stack built on search, lifecycle, retention, referral, trade, and field — not ad spendThe chance to help build out the company's own agent and automation stack from the ground upCompensation based on experience and location — to confirm with the client before this goes to candidatesInterview Process:Apply with a short note naming one thing you've built with Claude Code and what it does today (link it if you can)Screening call (30 minutes) — walking through that build in detailPaid exercise (about 3 hours) — given a target segment and API access, produce a scored, enriched contact list, a three‐touch sequence, and the script or flow that generated it; one touch has to survive a claims reviewWorking session with a founder — pick the exercise apart together and build one more thing live in Claude Code
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