Join Tether and Shape the Future of Digital Finance
At Tether, we're not just building products, we're pioneering a integral financial revolution.
Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains.
By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost.
Transparency is the bedrockst of your time running campaigns alongside the people actually knocking on doors: sales, field, and partnerships.
You report directly to the two founders, at manager level, fully hands‐on, with no reports of your own (headcount comes later, if at all).
Success looks like a trade and partnership outbound engine that runs itself, a field team that's armed and getting better each cycle, owned channels (search, lifecycle, retention, referral) doing the growth work that paid acquisition can't, and numbers everyone can actually trust.
A note on the category: this is a regulated product, and the rules aren't style guidance — they're hard constraints on the job itself.
No health, cessation, or performance claims anywhere, ever.
Age and territory gating (18+, UK only) stays intact, full stop.
No paid social or paid search for the product, no workarounds.
Nothing overstated in writing.
If that reads as a limitation on the work rather than the actual shape of it, this isn't the right seat.
You'll:
Build and run the trade and partnership outbound engine — define the segment, pull and enrich the list, verify and score contacts, write and track the sequence, and know when not to use a sequencer (some outreach has to go out by hand)
Arm the field team (sampling, shop visits, trade shows) with target lists, routes, one‐pagers, and post‐visit follow‐up sequences,



then work alongside them so the next version is better
Own the channels that are actually open here: search and content, lifecycle email and SMS, subscription retention (win‐back, dunning recovery, pause‐instead‐of‐cancel), and referral programs, including the reconciliation behind them
Produce creative in‐house with AI tools against the brand's existing visual system — knowing when to generate, when to composite a real product shot instead, and when to send a piece to a human
Automate anything manual and recurring — enrichment scripts, list hygiene, report pulls, campaign QA, content pipelines — instead of adding it to someone's checklist
Own first‐party measurement (order and subscription data, cohort retention, referral attribution, search visibility), since no ad platform is feeding this business conversion data, and flag a bad number before anyone else finds it
You Bring:
Real, hands‐on experience directing Claude Code (or an equivalent coding agent) on live work — connected to an API or MCP server, shipping something still in use today.
This is the one non‐negotiable requirement on this list, and it's tested directly in the interview process; nearly everything else here is trainable
3+ years hands‐on in marketing — the profile that fits typically started in a coordinator‐type role, got tired of waiting on others to pull data or wire up tools, and taught themselves to do it
Cold outbound you've run yourself, start to finish: built the list, wrote the sequence, watched the reply rate,



fixed deliverability when it broke, using Apollo or an equivalent plus at least one sequencer
Comfortable with data — you read a CSV without flinching, write SQL or get there with help, and know why a bad join can quietly double your numbers
APIs are ordinary to you: auth, keys, rate limits, webhooks, and reading docs to find the endpoint you need
A genuine eye for marketing — you can tell a good offer from a weak one, spot a broken page, and write an email a retail buyer will actually answer — and you write plainly, in specific, filler‐free sentences
Bonus Points:
Experience with this kind of stack: list/enrichment tools (e.g. Apollo), sequencers, a commerce/subscription backend, Postgres/SQL, transactional email, SEO tooling, workflow automation (e.g. n8n), and AI image tools
Background marketing in a regulated or high‐constraint category (alcohol, supplements, pharma, gambling, or similar), where claims review and compliance shape every campaign
DTC subscription or ecommerce experience, especially retention/win‐back programs and referral mechanics
What's Offered:
Based in Austin, TX, or remote with 9-5 CT overlap
Did cross-cultural communication skills.
Excellent planning, organizational, and risk‐management capabilities.
Proficiency in program management tools (MS Project, Primavera, or equivalent) and reporting platforms.
Strong written and verbal communication in Spanish and English.
Sound judgment, problem‐solving ability, and resilience in complex, high‐visibility environments.
Preferred / Advantageous
Prior experience operating in Central America.
Familiarity with ESG frameworks, social performance standards (IFC PS, ICMM), and community development programs.
Experience interacting with public‐sector counterparts and multilateral institutions.
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📌 Cto'S Operating Partner — It & Tech Programs Lead (Rincón de los Sauces)
🏢 Power Digital
📍 Rincón de los Sauces