28 oct
|
Power Digital Marketing
|
Santa Fe
28 oct
Power Digital Marketing
Santa Fe
Who We Are
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.
As a people-first firm, we value diversity in backgrounds and experiences.
We strongly believe our people and culture are key to our success.
Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results – driven by integrity, autonomy, anonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A;––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.Proficiency in spoken and written English at an advanced level is required for this role.A Day In The LifeYou'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands.
You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives.
A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients.
This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for CPG clients, ensuring marketing efforts are aligned to revenue growth across DTC, retail, and Amazon ecosystems—not just individual channel performance.
You will work closely with client stakeholders across eCommerce, retail, and brand teams, helping navigate tradeoffs between channels, product launches, and campaign strategy.
This role requires comfort discussing channel mix, retail dynamics, Amazon performance, and omnichannel measurement.
You'll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.ResponsibilitiesEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentLead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either wayTranslate Power Circuit roadmap outputs into weekly account priorities; flag when execution is drifting from the strategyTrack performance across DTC, retail media,
and Amazon ecosystems; identify cross-channel dynamics and surface insights to the client and ADCoordinate paid, SEO, content, influencer, and creative teams around a unified account strategyAdvise on channel mix and investment allocation across DTC, retail, and Amazon; flag when channels are cannibalizing rather than reinforcing each otherSupport the AD on quarterly strategy, renewal prep, and service expansion conversationsBuild and maintain strong client relationships; contribute to ≥90% retention across your accountsWork in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%Role Requirements4–7 years in CPG, eCommerce, or retail marketing, with experience managing client relationships day-to-dayFamiliar with the CPG channel landscape: DTC, retail media, and Amazon basics — ASIN architecture, sponsored vs. organic, retail partner dynamicsUnderstands omnichannel measurement at a working level — knows what MMM and incrementality testing are and when they matterCross-channel fluency across paid, SEO, content, and influencer — you don't need to be an expert in all of them, nsive strategic and operational coverage
Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re‐forecast as market and account conditions shift
Lead communication with internal and client teams including C‐level stakeholders
Power Circuit Completion & Adoption on applicable accounts
On time for all deliverables & launches
Other applicable or related duties as assigned.
Role Requirements
Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client‐facing experience, ideally supporting complex, multi‐stakeholder sales cycles
A journalism or copywriting foundation is strongly preferred.
This discipline underpins credible strategic recommendations and gives this person authority when writing or reviewing high‐stakes B2B content
Advanced understanding of data analysis and data visualization utilizing tools such as (but not limited to): HubSpot, Salesforce, GA4, Figma, or Unbounce
Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity — used for research, ideation, drafting, and content operations at scale
Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one‐sheeters, brochures, brand website copy, sales and conversion‐focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities
Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny
Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high‐volume, high‐complexity account load
Ability to provide positive and constructive feedback to team members supporting on accounts,
with proven experience training and upleveling other strategists or writers
Proactive, solution‐oriented problem solver with a team‐player mentality and a bias toward original thinking over templated execution
Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C‐suite executives, tailoring storytelling for the room and delivering actionable, defensible recommendations under executive scrutiny
Forward‐thinking, product‐level perspective on the content offering itself; someone who proposes new formats, services, and approaches rather than only refining what already exists
Key Performance Indicators (KPIs)
Client Book Revenue per Employee: $30k
Client Retention: 90%
Team Retention (of DRs if applicable): 90%
Range of the number of accounts (8-12)
Most Important Things (MITs)
Manage accounts with the highest workflow volume or complexity with positive feedback → primarily working on Enterprise and/or Growth accounts
Deep literacy of the full B2B marketing funnel and buyer journey, and command of the role Integrated Content plays in moving multi‐stakeholder deals through it
Identifies the biggest Integrated Content opportunities based on client goals and pipeline priorities, and delivers a clear, defensible strategic roadmap for execution
Working with the team to delegate Integrated Content tasks and receive them back with enough time to review so that you are always hitting deadlines in regards to client workflow with minimal errors (no typos, grammatical issues).
Strong attention to detail with minimal review from Account Managers and Account Directors.
Benefits & Perks
Base salary paid in USD + commission opportunities
Unlimited Time Off available on day one
Fully flex work environment: full‐remote, in‐office, or hybrid
Healthcare stipend: $50/month to support your healthcare or insurance costs
National Holidays + 2 Mental Health Recharge Days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount.
We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.
Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity.
All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources.
These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process.
All genuine job openings will be posted on our careers page at /.
If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at ****** before taking any further action in relation to the correspondence.
#J-*****-Ljbffr
📌 Senior Integrated Content Marketing Strategist (Santa Fe)
🏢 Power Digital Marketing
📍 Santa Fe