28 oct
|
Hireframe
|
La Pampa
28 oct
Hireframe
La Pampa
Background B2B / Tech / AgenciasThe Company At Spartan Investment Group our mission is to improve lives through our values.We do this by finding value-addand opportunistic investments offering solid returns to our investors.Providing an opportunity togrow forour partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.
We specifically focus on self-storageprojectscapitalizing on amazing deals in other asset classes.In ****, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage.We are members of the Inc.**** fastest-growing private companies in America and in **** we were #13 in Denver Business Journals list of top places to work.
Mission The mission of the Senior Growth Marketing Specialist is to connect every growth channel into one conversionsystemso marketing activity translates into measurable rentals and occupancy growth.This role aligns paid media, organic search, landing pages, promotions, testing, lead quality, attribution, and facility priorities, rather thanoptimizingany single channel in isolation.
This is a hands‐on role, not a traditional paid media position.The person in this seat owns the complete customer acquisition system forFreeUpStorage: diagnosing performance issues, building campaigns, directing channel execution, launching tests, analyzing lead quality, and making fast adjustments that produce more qualified leads and completed rentals.They work closely with the Marketing Director and specialists across paid media, SEO,
AEO, content, web, digital experience, customer experience, and local partnerships, connecting every discipline into one coordinated growth engine.
Outcomes Increase qualified lead volume forFreeUpStorage by 15 to 20% year over year, tracked by facility and channel.
Liftlead-to-rental conversion rate to 35% or higher, in line with industry call‐to‐sale conversion averages.
Reducecostper qualified lead by 10 to 15% within 6 months by reallocatingspendto thehighest-convertingchannels and facilities.
Reduce overall customer acquisitioncostby 10 to 15%, accounting for the full cost of turning a lead into a signed lease, not just the cost to generate the lead.
Grow completed rentals and marketing‐attributed revenue by15 to 20% year over year, not just lead volume.
Raise website and landing‐page conversion rate by 1 to 2 percentage points through at least 4 structured A/B tests per quarter.
Improve return on adspendby 10 to 15% across Google Ads, Microsoft Ads, and Meta Ads.
Recover at least 20 to 25% of abandonedrental startsthrough retargeting, lead‐nurture, and abandonment‐recovery programs launched within90 days.
Stand up full‐funnel reporting (spend through rentals and revenue) with under 5% variance between platform‐reported and completed‐outcome numbers.
Build and execute recovery plans for the bottom40% of underperforming facilities, with measurable lead and occupancy improvement within 6 months.
Run a monthly joint Marketing/Operations performance rev the work delivered by your team.
You're able to work with at least partial overlap with Eastern Time business hours.
Availability from 9am to 6pm Eastern Time is a plus.
Experience with QuickBooks Online, Xero, Taxprep or CaseWare is a plus, as is experience working with SaaS, technology, fintech or Web3 companies .
A CPA designation or active CPA pursuit is also a plus.
Benefits
Why Convoy?
You'll work with interesting companies, smart people and problems that don't always come with an instruction manual.
You'll have direct exposure to founders and senior finance leaders and get to see how growing companies actually operate.
Because we're small, your work is visible and your ideas can have an impact.
We're remote‐friendly, with team members working from Toronto and different parts of the world.
It's fast‐paced.
It's challenging.
And it's definitely not boring.
If you want a role where you can keep learning, take real ownership and grow beyond traditional accounting , we'd like to hear from you.
Compensation
We offer USD 24,******,000 per year , depending on experience and qualifications.
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📌 Remote General Manager For Growth, Marketing & Ecommerce (La Pampa)
🏢 Hireframe
📍 La Pampa