General Manager - Marketing and Ecommerce Growth
HoopStars | Parent-company Marketing Team Lead
Full-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.
Build the business.
Build the marketing team.
HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.
You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.
You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.
What you will own
Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful,



and manage priorities and performance across brands.
Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testing.
Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.
Support and autonomy
The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day-to-day sales.
You will propose budgets and team plans, then make les voluntarios.The Baker Hughes internal title for this role is: Logistics Experienced Professional - Logistics About Us:We are an energy technology company that provides solutions to energy and industrial customers worldwide.
Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.Join Us:Are you seeking an opportunity to make a real difference in a company that values innovation and progress?
Join us and become part of a team of people who will challenge and inspire you!
Let's come together and take energy forward.Baker Hughes Company is an Equal Opportunity Employer.
Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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