Marketing Coordinator | Regulated DTC Consumer Brand
Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth - every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand.
That constraint is the whole shape of this job.
Company Overview:
Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth - every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling)



has to be built and wired together by hand.
That constraint is the whole shape of this job.
Your Role:
This is a hands-on marketing generalist role for someone who likes building things, not just planning them.
Part of your week goes to using AI tools like Clauptimization: A/B testing, landing‐page optimization, funnel analysis, offer testing, customer journey analysis, and abandonment recovery.Reporting: Advanced Excel or Google Sheets, dashboard development, cohortand channel analysis, KPI reporting, and performance forecasting.Remote Work RequirementsDedicated home office or professional remote work environment.
Reliable high‐speed internet connection capable of supporting video conferencing and daily business operations.Company ClaimsSpartan Investment Group Terms and Conditions: Users may receive updates on their application and helpful reminders to complete any required steps throughout the hiring process.
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