Company Description

LastReach makes sure the right people get the right information when it matters most. Users prepare messages in advance (personal notes, practical instructions, business handovers, safety alerts) and we deliver them by email, SMS, WhatsApp, or Telegram if they ever stop checking in. We're a small, remote-first team building across web, iOS, and Android for English- and Spanish-speaking communities worldwide, driven by a simple belief: everyone deserves peace of mind that nothing important is left unsaid.

Role Description The Social Media Specialist is a part-time remote role responsible for managing and growing LastReach’s presence across social media platforms. This role involves planning and publishing daily content, including posts, stories, and short-form videos, aligned with brand voice and marketing objectives.

The Social Media Specialist will monitor engagement, respond to comments and messages, and track performance metrics to optimize campaigns. They will collaborate with marketing and product teams to support launches, create social campaigns, and repurpose content from other channels.

The role also includes researching trends, testing new formats, and providing regular insights and reports to stakeholders.





Qualifications

- Strong skills in Social Media Marketing and Digital Marketing, with experience building and executing social campaigns.

- Proficiency in Social Media Content Creation, including writing, visual asset coordination, and basic familiarity with content design tools.

- Solid understanding of Marketing principles and audience targeting across different platforms.

- Excellent Communication skills, including clear written and verbal communication and ability to represent the brand online.

- Experience managing social media accounts for a brand, startup, or organization, preferably in a tech or communication-focused environment.

- Ability to analyze social media metrics and use insights to improve performance and reach.

- Comfort working independently in a remote setting, with strong time management and organizational skills.

- Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent practical experience.

- Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Buffer, Hootsuite, native platform analytics).

📌 Social Media Specialist (Buenos Aires)
🏢 LastReach
📍 Buenos Aires