Serves as the primary bridge between data analytics and web/app engineering teams—translating business requirements into technical specs, maintaining the Solution Design
Reference (SDR), and governing CJA Data Views and Connections. Also owns Adobe Target test setup and A4T reporting.
Key Responsibilities
● Analytics Architecture & Specs: Author technical tracking specs for web/mobile engineering; own and maintain the SDR.
●
● CJA Management: Build and optimize CJA connections and data views (~13 existing);
onboard new sources (e.g., DEM, email, push data).
●
● Data Reconciliation: Define weekly CJA vs. warehouse order data reconciliation rules/thresholds and hand off execution to QA.