- Implement core marketing capabilities in HubSpot Marketing Hub, including forms, lead capture, email warming, and newsletters.
- Collaborate directly with the client's marketing team to manage setup end to end.
- Set up lead capture mechanisms such as forms, landing pages, contact properties, and lifecycle stages.
- Configure email marketing features like IP/domain warming routines, newsletter templates, and email sending settings.
- Develop and implement a basic lead scoring model.
- Connect advertising accounts and configure paid campaigns within HubSpot.
- Provide basic campaign reporting and training to the client's team.
Requirements
- Previous experience in implementing HubSpot Marketing Hub.
- Comprehensive understanding of setting up lead capture, email marketing, lead scoring, and paid campaigns in HubSpot.
- Strong communication skills and the capability to collaborate effectively with the client's marketing team.
- Fluent spoken English is required to maintain effective communication with clients.
Desirable Technical Experience
- Experience specifically with HubSpot Marketing Hub (not limited to Sales Hub or Service Hub).
- Proficiency in setting up forms, landing pages, email campaigns, lead scoring models, and paid advertising campaigns.
- Prior experience in providing training and basic reporting within the HubSpot platform.