Cashera is a fast-growing fintech company transforming access to credit and financial solutions for consumers. We combine data-driven decision-making, technology, and exceptional customer experiences to deliver innovative lending products and financial services. As we scale, we are seeking a hands-on and strategic Head of Growth & Performance Marketing to accelerate customer acquisition and optimize marketing performance.

Postula a esta oportunidad laboral en getonbrd.com.

Role Overview

Growth Strategy & Acquisition

- Develop and execute multi-channel growth strategies to increase customer acquisition and revenue.
- Own performance across paid search, paid social, display, affiliate, influencer, and partnership channels.
- Identify and test new acquisition opportunities to drive scalable growth.
- Build and optimize marketing funnels to improve conversion rates throughout the customer journey.

Performance Marketing

- Manage monthly performance marketing budgets of $50,000+, with accountability for ROI and business outcomes.
- Lead campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other digital platforms.
- Continuously optimize campaigns to achieve CAC, CPL, and ROAS targets.
- Implement A/B testing and experimentation frameworks to drive performance improvements.

Analytics & Reporting

- Establish growth KPIs, dashboards, and performance reporting processes.
- Analyze customer acquisition data and develop actionable recommendations.
- Partner with product, data, risk, and operations teams to align growth initiatives with business goals.
- Utilize tools such as Google Analytics 4,



Looker Studio, Tableau, Mixpanel, HubSpot, and CRM systems.

Required Qualifications

- 5+ years of experience in growth, performance marketing, or customer acquisition roles.
- 3+ years in a leadership position managing growth marketing teams.
- Proven experience managing monthly marketing budgets of at least $50,000, with measurable success in scaling customer acquisition.
- Strong expertise in Google Ads, Meta Ads Manager, paid social, paid search, and conversion optimization.
- Deep understanding of attribution modeling, funnel analytics, and marketing performance measurement.
- Advanced analytical skills with the ability to translate data into strategic decisions.
- Experience with CRM and marketing automation platforms.
- Excellent communication, leadership, and project management skills.

Preferred Qualifications

- Experience in fintech, lending, banking, consumer finance, insurtech, or financial services.
- Familiarity with regulated marketing environments and compliance requirements.
- Experience managing six-figure monthly marketing budgets.
- Knowledge of SQL, BI tools, and advanced audience segmentation.

What We Offer

- Competitive salary and performance-based bonus.
- Opportunity to build and scale the growth function at a rapidly growing fintech company.
- Collaborative, entrepreneurial, and results-oriented culture.
- Professional development and leadership growth opportunities.

GETONBRD Job ID: 64544

Política de teletrabajo

Remoto sólo localmente

El trabajo es 100% remoto, pero los candidatos deben residir en Sudamérica para postular.

📌 Head of Growth & Performance Marketing (Argentina)
🏢 Cashera
📍 Argentina