General Manager - Marketing and Ecommerce Growth

Hoop Stars | Parent-company Marketing Team Lead

Full-time. Remote from LATAM. Toronto working hours. Potential future relocation to the US or Canada by mutual agreement.

Build the business. Build the marketing team.

Hoop Stars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are looking for a hands‑on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running Hoop Stars and building and managing the parent company Community Sports Partners' marketing team across its brands. This is one vacancy advertised across multiple locations. Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.

You should understand how to turn advertising into customers,



improve conversion, increase repeat purchases and make the numbers work. You will also own budgets, operating performance and the team delivering the customer experience.

What you will own

- Run Hoop Stars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
- Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
- Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
- Establish

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