Remoto: Teletrabajo

About Café Natalie CateringCafé Natalie Catering is an award-winning, Houston-based hospitality brand specializing in elevated weddings, luxury events, and large-scale productions. For over 20 years, we’ve been trusted to deliver unforgettable experiences for couples, corporations, museums, and cultural institutions across Texas.As part of Westchase Hospitality Group, we are growing fast—and we’re investing in modern, intelligent marketing systems that reflect the premium quality of our brand. We’re moving beyond traditional marketing and building a future-focused strategy that wins on Google, AI search, social platforms, and performance-driven campaigns.This is an exciting moment to join us and help shape how our brand is discovered.About the RoleWe’re looking for a Marketing and Growth Specialist who truly understands SEO, AEO (Answer Engine Optimization), and performance marketing—and who can teach, build, and execute.This is a highly hands-on role for someone who:- Loves digging into SEO and AI-driven search- Understands the U.S. wedding & events market- Can own HubSpot and funnel strategy- Is comfortable with labor-intensive execution, not just ideasYou’ll play a key role in helping Café Natalie stand out across Google Search, AI platforms, and social media—while building systems our team can use long term.What You’ll DoSEO & AEO (Answer Engine Optimization)- Own and execute SEO and AEO strategy across all digital assets- Optimize content for:- Google Search & Google Business Profiles- AI search platforms (ChatGPT, Perplexity, voice search, etc.)- Conduct keyword research, content gap analysis,



and technical SEO audits- Implement on-page and off-page optimizations- Stay current on algorithm changes and AI search trends- Teach our internal team SEO/AEO best practicesHubSpot & Funnel Strategy- Act as our HubSpot expert- Build and refine:- Buyer personas- Customer journeys- Lead funnels and lifecycle stages- Align marketing efforts with sales performance- Improve lead quality, conversions, and attribution trackingPaid Ads & Performance Marketing- Plan and manage ad campaigns across:- InstagraM/Facebook- Google Ads- Pinterest (wedding-focused strategy)- TikTok (as applicable)- Test creatives, manage budgets, and track performance- Understand how paid ads support and amplify organic growthU.S. Wedding & Event Market Insight- Stay on top of U.S. wedding and luxury event trends- Understand seasonal and regional demand patterns- Help position Café Natalie as a premium, high-touch brand onlineTraining & Systems- Teach and guide internal team members- Create SOPs, playbooks, and repeatable workflows- Build scalable marketing systems—not one-off campaignsWhat We’re Looking ForRequired- 4-7 years of hands-on digital marketing experience- Strong expertise in SEO and AEO- Advanced knowledge of HubSpot Marketing Hub- Experience running paid ads on multiple platforms- Solid understanding of the U.S. wedding & events industry- Ability to explain complex concepts clearly and train others- Comfortable with detailed,



execution-heavy workNice to Have- Experience in hospitality, luxury, or event marketing- Familiarity with AI search optimization and voice search- Strong analytical and reporting skills- Experience working with cross-functional teamsWhy You’ll Love This Role- Full-time remote role with real ownership and impact- Opportunity to shape how a premium U.S. brand grows digitally- Creative, fast-moving environment- Direct collaboration with leadership- Room to grow as the company expandsReady to Apply?Job Type: Part-timePay: $14,589.08 - $21,883.62 per hourExpected hours: 10 - 15 per weekApplication Question(s):- How many years of hands-on digital marketing experience do you have (SEO, paid ads, funnels)?- How do you optimize content for AI-driven search (e.g., ChatGPT, voice search, answer engines) differently than traditional SEO?- If Café Natalie wanted to rank for “luxury wedding catering Houston,” what would your first 30-60 days of SEO actions look like?- What specific actions would you take to most directly improve local SEO for a wedding or event-based business- Tell us which parts of HubSpot you’ve personally worked on building or managing, and what you were responsible for.- This role requires detailed, hands-on execution—not just strategy. Are you comfortable personally implementing SEO, HubSpot, and ad optimizations?- What tools do you rely on most for SEO, analytics, and reporting—and why?- Why does this role at Café Natalie specifically interest you, and how would you help a premium catering brand stand out in AI-driven search?- What is your expected hourly rate or salary range for this role?Work Location: Remote

📌 Marketing and Growth Specialist (Buenos Aires)
🏢 Cafe Natalie Catering
📍 Buenos Aires