21 oct
|
HireHawk
|
Buenos Aires
21 oct
HireHawk
Buenos Aires
Lifecycle Marketing Specialist (Remote
- LATAM
- USD) Spoiler: This is where your next big move begins. What this Journey Looks Like At Pearster, we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections. We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey. What You’ll Lead and Build
- Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
- Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
- Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
- Segment customer audiences based on behavior, preferences, and lifecycle stages.
- Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
- Coordinate campaign calendars, content requirements, and execution timelines.
- Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
- Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
- Prepare performance reports and provide actionable recommendations based on campaign data.
- Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
- Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
- Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
- Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends. What You Bring to the Table
- 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
- Advanced English (C1) – excellent written and verbal communication skills.
- Strong analytical, communication, and problem-solving skills.
- Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
- Proven experience developing and executing customer lifecycle campaigns.
- Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
- Strong understanding of customer segmentation, automated workflows, and personalized messaging.
- Experience conducting A/B testing and optimizing campaigns based on performance data.
- Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.
- Ability to interpret marketing data and translate insights into actionable improvements.
- Strong attention to detail and a proactive, results-driven mindset.
- Ability to work independently and collaborate with international teams. Benefits that Move You Forward
- Work from anywhere with true flexibility and freedom.
- Earn in USD with compensation that matches your expertise.
- Recharge confidently with dedicated paid time off.
- Advance your career with fully covered international certifications.
- Access coworking spaces worldwide whenever you want a professional setup.
- Strengthen your English and expand your general reach.
- Connect and have fun with activities that unite our international team. At Pearster, your journey matters, and we’re here to help you go further than you imagined. The Company At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-add and opportunistic investments offering solid returns to our investors. Providing an opportunity to grow for our partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution. We specifically focus on self‑storage projects capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self‑storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work. Mission The mission of the Senior Growth Marketing Specialist is to connect every growth channel into one conversion system so marketing activity translates into measurable rentals and occupancy growth. This role aligns paid media, organic search, landing pages, promotions, testing, lead quality, attribution, and facility priorities, rather than optimizing any single channel in isolation. This is a hands‑on role, not a traditional paid media position. The person in this seat owns the comp
📌 Email And Lifecycle Marketing Specialist | Argentina (Buenos Aires)
🏢 HireHawk
📍 Buenos Aires