Lifecycle Marketing Specialist (Remote - LATAM - USD)

Spoiler: This is where your next big move begins.

What this Journey Looks Like

At Pearster, we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.

We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.

What You’ll Lead and Build

- Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
- Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
- Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
- Segment customer audiences based on behavior, preferences, and lifecycle stages.
- Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.
- Coordinate campaign calendars, content requirements, and execution timelines.
- Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
- Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
- Prepare performance reports and provide actionable recommendations based on campaign data.
- Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
- Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
- Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
- Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

What You Bring to the Table

- 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.
- Advanced English (C1) – excellent written and verbal communication skills.
- Strong analytical, communication, and problem-solving skills.
- Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines.
- Proven experience developing and executing customer lifecycle campaigns.
- Hands-on experience with CRM or marketing automation platforms such as Hub Spot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.
- Strong understanding of customer segmentation, automated workflows, and personalized messaging.
- Experience conducting A/B testing and optimizing campaigns based on performance data.
- Knowledge of email marketing metrics, customer retention strategies, and conversion optimization.
- Ability to interpret marketing data and translate insights into actionable improvements.
- Strong attention to detail and a proactive, results-driven mindset.
- Ability to work independently and collaborate with international teams.

Benefits that Move You Forward

- Work from anywhere with true flexibility and freedom.
- Earn in USD with compensation that matches your expertise.
- Recharge confidently with dedicated paid time off.
- Advance your career with fully covered international certifications.
- Access coworking spaces worldwide whenever you want a professional setup.
- Strengthen your English and expand your general reach.
- Connect and have fun with activities that unite our international team.

At Pearster, your journey matters, and we’re here to help you go further than you imagined.

The Company At Spartan Investment Group our mission is to improve lives through our values.



We do this by finding value-add and opportunistic investments offering solid returns to our investors. Providing an opportunity to grow for our partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.
We specifically focus on self‑storage projects capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self‑storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work.
Mission The mission of the Senior Growth Marketing Specialist is to connect every growth channel into one conversion system so marketing activity translates into measurable rentals and occupancy growth. This role aligns paid media, organic search, landing pages, promotions, testing, lead quality, attribution, and facility priorities, rather than optimizing any single channel in isolation.
This is a hands‑on role, not a traditional paid media position. The person in this seat owns the complete customer acquisition system for Free UpStorage: diagnosing performance issues, building campaigns, directing channel execution, launching tests, analyzing lead quality, and making fast adjustments that produce more qualified leads and completed rentals.
They work closely with the Marketing Director and specialists across paid media, SEO, AEO, content, web, digital experience, customer experience, and local partnerships, connecting every discipline into one coordinated growth engine. Outcomes Increase qualified lead volume for Free UpStorage by 15 to 20% year over year, tracked by facility and channel.
Lift lead‑to‑rental conversion rate to 35% or higher, in line with industry call‑to‑sale conversion averages. Reduce cost per qualified lead by 10 to 15% within 6 months by reallocating spend to the highest‑converting channels and facilities.
Reduce overall customer acquisition cost by 10 to 15%, accounting for the full cost of turning a lead into a signed lease, not just the cost to generate the lead. Grow completed rentals and marketing‑attributed revenue by 15 to 20% year over year, not just lead volume.
Raise website and landing‑page conversion rate by 1 to 2 percentage points through at least 4 structured A/B tests per quarter. Improve return on ad spend by 10 to 15% across Google Ads, Microsoft Ads, and Meta Ads. Recover at least 20 to 25% of abandoned rental starts through retargeting, lead‑nurture, and abandonment‑recovery programs launched within 90 days.
Stand up full‑funnel reporting (spend through rentals and revenue) with under 5% variance between platform‑reported and completed‑outcome numbers. Build and execute recovery plans for the bottom 40% of underperforming facilities, with measurable lead and occupancy improvement within 6 months.
Run a monthly joint Marketing/Operations performance review with at least 90% of agreed action items closed on time each quarter. Competencies Ownership: Takes end‑to‑end responsibility for results rather than a single channel or campaign. Doesn’t wait to be told where performance is breaking down; finds it, names it, and drives the fix.
Commercial Judgment: Weighs decisions by their effect on rentals and occupancy, not just activity or volume.



Resists the pull to chase easy metrics and holds the line on quality over vanity numbers. Analytical Rigor: Reasons from data rather than instinct or platform dashboards alone.
Comfortable sitting with ambiguous or conflicting numbers long enough to find the real signal before acting. Disciplined Experimentation: Treats testing as a habit, not a one‑off project. Willing to be wrong in public, document it, and move on to the next test rather than defending a pet idea.
Adaptability: Adjusts plans quickly as facility priorities, inventory, or market conditions shift. Doesn’t over‑invest in a single strategy when the situation calls for a pivot. Influence Without Authority: Gets specialists and partners aligned around shared priorities without formal reporting lines.
Pushes back on assumptions and holds people accountable through clear expectations, not title. Communication & Judgment Under Pressure: Translates complex performance data into a small number of clear, actionable calls. Comfortable delivering an unpopular recommendation when the numbers support it.
Qualifications Bachelor's degree in Marketing, Business, Analytics, Communications, or related discipline. Minimum 7 years of experience in growth marketing, demand generation, performance marketing, or customer acquisition. Proven record of increasing qualified lead volume, conversion, revenue, rentals, or another measurable customer outcome.
Deep hands‑on experience managing and optimizing multi‑channel acquisition programs. Advanced understanding of paid media, landing pages, conversion optimization, analytics, attribution, CRM, and lead nurturing. Ability to diagnose complex funnel problems and turn findings into practical actions quickly.
Multi‑location or facility‑level marketing with different budgets, priorities, and local market conditions preferred. Self‑storage, multifamily, retail, home services, real estate, or another location‑based consumer business preferred. Direct responsibility for revenue, rentals, occupancy, bookings, or another bottom‑of‑funnel growth metric preferred.
Experience rebuilding fragmented or underperforming marketing foundations preferred. Knowledge of local SEO, AI‑powered marketing tools, call analytics, and offline conversion tracking preferred. English Proficiency: Advanced professional fluency in English is required, including the ability to communicate clearly and confidently in meetings, presentations, email, and other business communications with U.S.‑based internal and external stakeholders.
Ability to work full‑time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed. Technical Requirements Paid acquisition: Google Ads, Microsoft Ads, Meta Ads, retargeting, budget allocation, bidding, audience strategy, and creative testing.
Analytics and tracking: Google Analytics 4, Google Tag Manager, Looker Studio, call tracking, Microsoft Clarity or Hotjar, and conversion‑event governance. CRM and automation: Hub Spot preferred; Salesforce, Zoho, or equivalent CRM; lead routing, lifecycle stages, nurturing, and campaign attribution.
Conversion optimization: A/B testing, landing‑page optimization, funnel analysis, offer testing, customer journey analysis, and abandonment recovery. Reporting: Advanced Excel or Google Sheets, dashboard development, cohort and channel analysis, KPI reporting, and performance forecasting.

Remote Work Requirements Dedicated home office or professional remote work environment. Reliable high‑speed internet connection capable of supporting video conferencing and daily business operations. Spartan Investment Group Terms and Conditions: Users may receive updates on their application and helpful reminders to complete any required steps throughout the hiring process.

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📌 Email And Lifecycle Marketing Specialist | Argentina (Buenos Aires)
🏢 HireHawk
📍 Buenos Aires