General Manager - Marketing and Ecommerce Growth

Hoop Stars | Parent-company Marketing Team Lead

Full-time. Remote from LATAM. Toronto working hours. Potential future relocation to the US or Canada by mutual agreement.

Build the business. Build the marketing team.

Hoop Stars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are looking for a hands‑on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running Hoop Stars and building and managing the parent company Community Sports Partners' marketing team across its brands. This is one vacancy advertised across multiple locations. Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.

You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work. You will also own budgets, operating performance and the team delivering the customer experience.

What you will own

- Run Hoop Stars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
- Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
- Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
- Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
- Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Support and autonomy

The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day‑to‑day sales. You will propose budgets and team plans, then make operating decisions within agreed authority.

After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and escalation of exceptional issues.

Your first 90 days

Understand the customers, operations and economics. Audit marketing across the brands. Establish reporting, propose the marketing team structure and hiring priorities, launch the first growth tests, and take ownership of normal Hoop Stars business decisions.

Requirements

Who we are looking for

You may have built an ecommerce business, led growth for a consumer brand, run a digital agency with meaningful operating responsibility, or managed a business where digital acquisition was central to its success.

- Demonstrated results in paid acquisition, conversion and retention.
- Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
- Experience hiring and managing marketers, creatives, agencies or other specialists.
- Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
- Comfort doing practical work while developing people and systems.
- Strong professional English and effective remote leadership.

Experience in youth sports, education, fitness, memberships or multi-location services is useful. Evidence of building a profitable business and an effective team matters most.

Benefits

Compensation commensurate with experience and qualifications.

Remote work from LATAM, with Toronto‑hours collaboration. Opportunity to build and lead a business and the parent marketing team,



with equity opportunity subject to agreed terms. Potential future relocation to the US or Canada by mutual agreement.

Hoy

Te ofrecemos

Cordoba, Argentina
Full time
R14535
**About Us:**
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows.

Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

**How We Work:**

At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values: **Bold** in how we dream and innovate

**Responsive** to feedback, challenges and opportunities
**Accountable** for results and best in class outcomes
**Visionary** in future focused problem-solving
**Exceptional** in execution and impact
**The Role and the Team**
Proofpoint is seeking an experienced Manager, Product Support with strong interpersonal skills who can instill and grow Proofpoint's positive culture in the team, will be responsible for delivering a high level of customer service to large enterprise customers, and facilitate an efficient, collaborative, and enjoyable working environment.
This position will manage a team of Information Security Product Support Engineers which includes but is not limited to; managing procedures related to the identification, prioritization and resolution of customer requests, ticket monitoring, tracking, coordination of Support resources and the ability to communicate information at all levels (customer, engineering, and executive).
Strong communication skills are essential.
**Your day-to-day**
+ Work collaboratively with cross‑functional teams to ensure an exceptional customer experience
+ Hire, on‑board, coach and develop the best product support engineers in the industry
+ Drive customer escalations to resolution by leading and engaging with customers directly.
+ Manage the overall health of the case queue and phone coverage
+ Ability to identify and manage support metrics, reporting tools, tracking tools and infrastructure, to ensure all department activities are process driven.
**What you bring to the team**
+ BS Degree in a technical curriculum or equivalent.
+ 4 + years' experience successfully leading a product support team
+ Proven track record of managing top talent and fostering their growth
+ A record of creating a team environment with high employee retention, strong job satisfaction, and successful career growth
+ Ability to self‑direct, multi‑task and prioritize job requirements
+ Strong knowledge of customer relationship management
+ Excellent verbal, written and interpersonal communication skills.
+ Knowledge of security platforms, email protection, cloud services, software as a service (SaaS)
+ Candidates should be versátil working evening and weekend shifts
**Why Proofpoint**

Protecting people is at the heart of our award‑winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We're a customer‑focused and a driven‑to‑win organization with leading‑edge products.



We are an inclusive, diverse, multinational company that believes in culture fit, but more importantly 'culture‑add', and we strongly encourage people from all walks of life to apply.

**Why Proofpoint?**

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us: + Competitive compensation

+ Comprehensive benefits
+ Career success on your terms
+ Flexible work environment
+ Annual wellness and community outreach days
+ Always on recognition for your contributions
+ Global collaboration and networking opportunities
**Our Culture:**
Our culture is rooted in values that inspire belonging, empower purpose and drive success‑every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to .

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

**How to Apply**
Interested? Submit your application along with any supporting information- we can't wait to hear from you!

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

We are the leader in human‑centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world.
Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words‑they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever‑evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you‑who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones‑to help you find your people, build your community, and thrive together.

This isn't just a job‑it's a mission to protect people and defend data in a world that never slows down. We're building the future of human‑centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable‑because that's what it takes to stay ahead.

And we do it together, winning as one.

Be empowered to reach your full potential through meaningful challenges and personalized support‑designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

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