Sr Web Analyst | Remote for Marketing Agency for Education Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth. Company Overview: Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.

Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth. Your Role: The Senior Web Analyst sits at the center of the agency's Data and Analytics function, connecting every paid media platform and CRM the agency touches into a single, reliable source of truth.
You'll own the full path data takes: from a client's ad accounts and CRM, through Adverity, into a Big Query warehouse, through modular dbt/Dataform transformations, and out to the Looker Studio dashboards and automated Google Sheets reports the team and its partners rely on daily.

Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the automated reporting suite that makes that growth possible without sacrificing data quality or client trust. You'll: Own data ingestion & pipeline architecture — connect and maintain API pipelines from paid media platforms (Meta, Google Ads, Linked In, Tik Tok, programmatic) into Adverity, build custom Python connectors for anything not natively supported, and architect scalable pipelines from source system through to dashboard Own CRM integration — build and maintain reliable CRM data connections (Slate, Salesforce, Hub Spot) so lead and enrollment data flows cleanly into the warehouse Own the data warehouse — route, optimize, and store raw and processed data in Google Big Query; design efficient schemas for complex, multi-source marketing data (granularity, normalization, slowly changing dimensions); manage partitioning, clustering, and storage strategy to control query cost and performance Own transformation & mapping — build SQL schemas that map, blend, and organize multi-channel data accurately for each client, in modular, version-controlled, documented dbt or Dataform pipelines, with standardized naming conventions and metric definitions across platforms and clients Own CI/CD & data segregation — maintain CI/CD pipelines (Git Hub Actions, automated testing) for robust, version-controlled releases, and enforce strict data segregation across multi-client environments Enable the reporting layer — create clean, performant data views built specifically for fast Looker Studio dashboards and automated Google Sheets reports, and partner with the Data and Analytics Manager and client teams to translate reporting requirements into warehouse models Drive data quality — monitor pipeline health, resolve API breaks, minimize latency, implement validation frameworks and automated testing, troubleshoot discrepancies to root cause across source/warehouse/BI layers, and proactively flag data quality risks to leadership You Bring: 5+ years of hands-on data engineering experience, ideally in a marketing or agency environment Strong experience configuring datastreams, transformations, and destinations in Adverity or a comparable ETL platform (Fivetran, Supermetrics, Funnel)Intermediate to advanced SQL, with proven Big Query experience in transformation, partitioning, and modeling Expertise in dbt or Dataform, managing modular, version-controlled, documented SQL transformation pipelines Python proficiency for custom API connections and pipeline automation Experience with CRM data flows and integrations (Slate, Salesforce, and/or Hub Spot)A deep understanding of marketing metrics (ROAS, CPA, CAC) and paid platform schemas,



with a proven track record of structuring data to optimize Looker Studio performance Proficiency with Git and collaborative development workflows, and proven ability to manage multi-client data environments with strict data segregation An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn complex data workflows into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued Bonus Points: Experience integrating AI-driven insights or machine learning models into marketing data pipelines to sharpen predictive analytics and data utility Familiarity using AI or LLM tools to optimize performance forecasting, automated audience segmentation, or marketing workflows Experience connecting, managing, and maintaining APIs for generative AI platforms within a marketing data architecture Experience using AI/ML-driven anomaly detection to monitor pipelines and proactively flag data quality issues What’s Offered: Remote role with the flexibility that comes with a distributed, async-friendly team Competitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the agency's reporting infrastructure The chance to build the data backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goal Direct impact: the pipelines and models you build directly shape how partners see (and trust) their own performance data Interview Process: Application Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadership Web Analyst | Remote for Marketing Agency for Education Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.

Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth. Company Overview: Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth. Your Role: The Web Analyst is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on.

You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry. Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy. You'll: Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers,



and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability Own conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, Tik Tok, Linked In, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verified Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 Debug View before any campaign goes live Own data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustments Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data You Bring: 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, Tik Tok, and Linked InHands‑on GA4 experience, including event configuration, key events, and Debug View Comfort with HTML, CSS selectors, and basic Java Script for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued Bonus Points: Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platforms Familiarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setups An AI-forward mindset — curiosity about emerging AI trends in marketing technology and a willingness to experiment with new tools that could improve tracking efficiency or data analysis What’s Offered: Remote role with the flexibility that comes with a distributed, async-friendly team Competitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends on The chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goal Direct impact: the tags and tracking decisions you make show up directly in whether partners can trust their own data Interview Process: Application Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadership

#J-18808-Ljbffr

📌 Sr Web Analyst | Remote For Marketing Agency For Education (Quilmes)
🏢 Atomic Hr
📍 Quilmes