General Manager – Marketing and Ecommerce Growth

HoopStars | Parent-company Marketing Team Lead

Full-time. Remote from LATAM. Toronto working hours. Potential future relocation to the US or Canada by mutual agreement.

Build the business. Build the marketing team.

HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations. We are looking for a hands‑on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.

You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners’ marketing team across its brands. This is one vacancy advertised across multiple locations. Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.

You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work. You will also own budgets, operating performance and the team delivering the customer experience.

What you will own

- Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts. Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
- Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
- Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
- Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit. Allocate marketing investment using reliable reporting and testing.
- Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Support and autonomy

The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day‑to‑day sales. You will propose budgets and team plans, then make operating decisions within agreed authority. After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and escalation of exceptional issues.

Your first 90 days

Understand the customers, operations and economics. Audit marketing across the brands. Establish reporting, propose the marketing team structure and hiring priorities, launch the first growth tests, and take ownership of normal HoopStars business decisions.

Requirements

Who we are looking for

You may have built an ecommerce business, led growth for a consumer brand, run a digital agency with meaningful operating responsibility, or managed a business where digital acquisition was central to its success.

- Demonstrated results in paid acquisition, conversion and retention.
- Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
- Experience hiring and managing marketers, creatives, agencies or other specialists.
- Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
- Comfort doing practical work while developing people and systems.
- Strong professional English and effective remote leadership.

Experience in youth sports, education, fitness, memberships or multi‑location services is useful.



Evidence of building a profitable business and an effective team matters most.

Benefits

Compensation commensurate with experience and qualifications.

Remote work from LATAM, with Toronto‑hours collaboration. Opportunity to build and lead a business and the parent marketing team, with equity opportunity subject to agreed terms. Potential future relocation to the US or Canada by mutual agreement.

About Proofpoint

Proofpoint is a global leader in human‑and agent‑centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How we work

At Proofpoint you'll be part of a general team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

- Bold: in how we dream and innovate
- Responsive: to feedback, challenges and opportunities
- Accountable: for results and best in class outcomes
- Visionary: in future focused problem‑solving
- Exceptional: in execution and impact

Manager – Product Support

Proofpoint is seeking an experienced Manager, Product Support with strong interpersonal skills who can instill and grow Proofpoint's positive culture in the team, will be responsible for delivering a high level of customer service to large enterprise customers, and facilitate an efficient, collaborative, and enjoyable working environment. This position will manage a team of Information Security Product Support Engineers which includes but is not limited to: managing procedures related to the identification, prioritization and resolution of customer requests, ticket monitoring, tracking, coordination of Support resources and the ability to communicate information at all levels (customer, engineering, and executive). Strong communication skills are essential.

Day-to-day

- Work collaboratively with cross‑functional teams to ensure an exceptional customer experience.
- Hire, on‑board, coach and develop the best product support engineers in the industry.
- Drive customer escalations to resolution by leading and engaging with customers directly.
- Manage the overall health of the case queue and phone coverage.
- Ability to identify and manage support metrics, reporting tools, tracking tools and infrastructure, to ensure all department activities are process driven.

What you bring to the team

- BS Degree in a technical curriculum or equivalent.
- 4+ years’ experience successfully leading a product support team.
- Proven track record of managing top talent and fostering their growth.
- A record of creating a team environment with high employee retention, strong job satisfaction, and successful career growth.
- Ability to self‑direct, multi‑task and prioritize job requirements.
- Strong knowledge of customer relationship management.
- Excellent verbal, written and interpersonal communication skills.




- Knowledge of security platforms, email protection, cloud services, software as a service (SaaS).
- Candidates should be flexible working evening and weekend shifts.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Senior Program Manager – Product Delivery

Proofpoint Engineering is looking for a Senior Program Manager to drive delivery across our cybersecurity product portfolio. In this role, you’ll lead cross‑functional programs that span Engineering, Product, Threat Research, and Operations - ensuring teams stay aligned, dependencies are managed, and critical products ship on time to protect millions of users worldwide.

What you'll do

- Own product delivery across the full software development lifecycle – requirements, design, development, testing, and release – across both cloud and appliance‑based product lines.
- Drive alignment across Engineering, Product, Threat Research, Operations, and Customer Support on programs that span multiple teams and timelines.
- Coordinate across multiple Agile teams using scaled Agile practices including aligning sprints, managing cross‑team dependencies, and driving program‑level delivery rhythm.
- Turn program complexity into clear, strategic updates for senior leadership.
- Lead strategic planning and end‑to‑end delivery for multiple programs simultaneously, balancing long‑term goals with day‑to‑day execution.
- Manage cross‑team dependencies, surface blockers early, and drive timely decisions to keep programs on track.
- Engage with senior stakeholders and executive sponsors, providing clear visibility into program status and risks.
- Evaluate scope changes and shifting priorities, communicating impact clearly and aligning teams on the path forward.
- Build and maintain proactive risk management practices across all programs.
- Mentor intermediate program managers and contribute to building a high‑performing, collaborative team.

What we're looking for

- 7 years of program management experience in a software or product engineering organization.
- Solid understanding of software development processes and the ability to engage meaningfully with engineering teams on technical delivery.
- Experience working with multiple Agile teams at scale – familiar with scaled Agile frameworks and cross‑team coordination practices such as Scrum of Scrums.
- Strong influencing and relationship‑building skills across engineering, product, and leadership teams.
- Excellent communication skills – able to present complex information clearly to audiences at all levels.
- Hands‑on experience with Jira and Confluence; proficient with dashboards and program metrics.
- Able to manage ambiguity and shifting priorities with a clear head and sound judgment.

Nice to have

- Experience with cloud SaaS delivery, appliance‑based release cycles, or cybersecurity product environment.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Our culture

Our culture is rooted in values that inspire belonging, empower purpose and drive success‑every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to .

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