Paid Media Specialist (Meta) | ECommerce | Remote (LATAM)

We’re hiring a hands‑on Paid Media Specialist who can own Meta Ads for eCommerce accounts end‑to‑end. This is a performance role (not a CMO/manager role): you’ll be in‑platform daily, launching and optimizing campaigns, and you’ll be expected to clearly explain what you did, why you did it, and what results you drove.

About the Role

We’re hiring a hands‑on Paid Media Specialist who can own Meta Ads for eCommerce accounts end‑to‑end. This is a performance role (not a CMO/manager role): you’ll be in‑platform daily, launching and optimizing campaigns, and you’ll be expected to clearly explain what you did, why you did it, and what results you drove.

What success looks like in the first 60–90 days
- Take over (or build) a Meta account structure that can scale profitably: prospecting + retargeting, clear campaign/ad set logic, clean naming, and reporting.
- Improve efficiency and scale: better MER/ROAS, lower CPA, improved CTR/CVR through testing.




- Establish a repeatable creative testing system in partnership with creative (briefs, angles, iterations, learnings).
- Own measurement hygiene: pixel/CAPI checks, events, attribution approach, and clear performance readouts.

What You’ll Do
- Build, launch, and optimize Meta Ads campaigns for eCommerce (prospecting, retargeting, catalog/DPA when relevant).
- Manage budgets and pacing; make clear tradeoffs between volume vs efficiency.
- Create and maintain testing roadmaps (creative, audiences, offers, landing pages) and summarize learnings.
- Analyze performance daily/weekly and communicate actions taken (what changed, why, impact).
- Partner with creative/CRO/analytics to improve conversion rate and post-click performance.
- Ensure tracking and reporting are reliable (Pixel + CAPI, GA4 basics, UTMs, attribution discussion).

Must‑Have Experience
- 3+ years running Meta Ads hands‑on (not just overseeing).
- Proven eCommerce performance experience (not lead gen onl

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