Spoiler: This is where your next big move begins.
What this Journey Looks Like
At Pearster , we connect talented professionals from around the world with exciting opportunities at international companies. We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.
We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.
What You'll Lead and Build
- Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.
- Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.
- Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.
- Segment customer audiences based on behavior, preferences, and lifecycle stages.
- Create and optimize personalized marketing campaigns to improve engagement, conversion,



and retention rates.
- Coordinate campaign calendars, content requirements, and execution timelines.
- Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.
- Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.
- Prepare performance reports and provide actionable recommendations based on campaign data.
- Collaborate with marketing, product, sales, and customer success teams to ensure consistent communication throughout the customer journey.
- Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.
- Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.
- Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.

What You

📌 Lifecycle Marketing Specialist (Buenos Aires)
🏢 Pearster
📍 Buenos Aires