Company Description Fidus provides credit for companies in need of short-term liquidity. We bridge traditional corporate finance with modern digital infrastructure, offering versátil USDC and USDT credit facilities structured across three pillars: trust, collateral, and subscription models. Our modular framework allows B2B clients to tailor these components to their operational margins, delivering rapid working capital when traditional channels fall short.

Role Description Fidus is seeking a Chief Marketing Officer to lead our growth strategy and market execution. In this role, you will be responsible for defining our go-to-market architecture, driving demand generation, and scaling client acquisition.

The primary mandate is onboarding PyMEs: building the acquisition funnels, positioning, and outreach mechanisms that convert business owners into active credit clients. You must possess the financial acumen to grasp digital asset liquidity structures and the B2B marketing expertise to present them as seamless, practical solutions for traditional enterprises.

Core Responsabilities

- PyME Client Acquisition: Design and implement end-to-end B2B marketing funnels focused on acquiring and onboarding small and medium-sized enterprises.
- Go-to-Market Execution: Direct multi-channel growth initiatives, including direct response campaigns,



targeted digital outreach, and high-conversion landing pages.
- Fintech & Web3 Translation: Translate the operational mechanics of digital asset credit facilities into straightforward, value-driven propositions that build trust with traditional business operators.
- Brand & Market Positioning: Position Fidus as a trusted, primary alternative for short-term corporate liquidity across target business sectors.
- Funnel Optimization: Establish core marketing KPIs, track conversion metrics across the sales cycle, and continuously refine campaigns to optimize customer acquisition costs (CAC).

Core Responsabilities

- B2B Growth Track Record: Extensive experience leading marketing and growth initiatives within B2B SaaS, corporate lending, or financial technology, with proven success targeting PyMEs.
- Financial & Crypto Literacy: Solid understanding of digital assets, DeFi mechanics, stablecoin rails, and conventional business credit structures.
- Full-Funnel Ownership: Demonstrated ability to connect high-level positioning directly to measurable pipeline growth and customer acquisition.
- Clear Value Communication: Exceptional ability to demystify complex financial products into persuasive, trust-building messaging for executive decision-makers.

📌 Chief Marketing Officer (Argentina)
🏢 FIdus
📍 Argentina