Role Purpose
The Senior Caster serves as the strategic talent orchestrator and craft curator for senior creative and content capabilities across general business units. Moving beyond administrative scheduling or generic resource allocation, this role pairs a nuanced appreciation of creative craft—aesthetic tone, visual identity, conceptual storytelling, and generative AI prompting maturity with rigorous commercial capacity management.
Operating at the intersection of business demand and creative ambition, the Senior Caster ensures the right creative minds are deployed on the right briefs at the right moment, maximizing billable utilization, minimizing bench time, and safeguarding team well‑being across a ~77-person roster.
Key Responsibilities
Strategic Creative Casting & Craft Matching
Curate Talent by Craft: Partner with Executive Creative Directors (ECDs), Group Creative Directors (GCDs), and Creative Leads to interpret project briefs, matching talent based on portfolio aesthetic, brand affinity, storytelling style, and technical craft specializations.
AI & Hybrid Workflow Placement: Evaluate creative team members on their familiarity with AI-assisted creative workflows (e.g., prompt crafting, Midjourney, Firefly, ChatGPT/Claude copy augmentation) to match talent effectively with next-generation production pipelines.
Brief Triage & Scoping Alignment: Act as a critical filter during brief intake, validating that scope, deliverables, and timelines align realistically with available creative bandwidth before committing holds.
Capacity Planning, Bench Optimization & Well-being
Bench Minimization: Proactively identify upcoming roll-offs and unallocated talent 2–3 weeks in advance; partner with business development, account teams, and client leads to secure billable placements before talent lands on the bench.
Workload Balancing & Burnout Prevention: Monitor continuous run-rates and overtime trends across high-pressure retainer accounts. Strategically rotate c
📌 Senior Caster (Esquel)
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📍 Esquel