About hireworks

hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About our client

Our client is an iconic consumer brand known for delivering warm, delicious cookies throughout the day and late into the night.

With more than 350 locations worldwide, they continues to expand their footprint while investing in its brand, digital customer experience, and loyalty capabilities.

About the Role

We're looking for a highly skilled, hands-on CRM Manager to lead lifecycle and loyalty marketing execution.





You’ll own day-to-day CRM operations across email, SMS, push, and in-app messaging, using Braze to build sophisticated customer journeys, segmentation strategies, and personalized campaigns.

This role combines strategic thinking with hands-on execution. You’ll help evolve Insomnia's CRM program from broad promotional messaging toward a more personalized, data-driven approach that increases customer engagement, purchase frequency, retention, and revenue.

You’ll play a key role in strengthening internal CRM capabilities, improving processes, and building a more scalable lifecycle marketing program.

What You’ll Do
- Own the day-to-day execution of CRM campaigns across email, SMS, push notifications, and in-app messaging.
- Build, launch, QA, troubleshoot, and optimize campaigns and automated Canvas journeys within Braze.
- Manage a high-volume campaign calendar, coordinating approximately 10-

📌 CRM Manager (Buenos Aires)
🏢 hireworks.io
📍 Buenos Aires