16 oct
|
Pavago
|
Santa Fe
Digital Marketing Account Manager – Local SEO & Client Success | Remote
Position Type: Full-Time, Remote Working Hours: U.S. Mountain Time Location: Remote — LATAM, Philippines, or Pakistan Compensation: USD $1,500–$3,500/month Function: Digital Marketing / Account Management / Local SEO
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Account Manager to manage relationships and marketing performance for a portfolio of local business clients.
This role combines client account management, Local SEO, Google Business Profile optimization, performance reporting, and AI-assisted execution. You’ll be the primary point of contact for your clients, helping them understand their results while proactively identifying opportunities, resolving issues, and keeping their accounts moving forward.
The idóneo candidate understands both sides of the role: strong client communication and hands-on digital marketing execution.
What You’ll Own
Client Relationship Management
Serve as the primary point of contact for a portfolio of local business clients
Build trust through consistent and proactive communication
Develop a clear understanding of each client’s business, market, and goals
Provide regular, specific updates on performance and ongoing work
Track commitments and follow through on client requests
Identify concerns early rather than waiting for clients to raise them
Translate technical marketing information into clear, client-friendly language
Local SEO & Google Business Profile
Manage and optimize Google Business Profiles
Maintain accurate business information and local listings
Monitor local search visibility and ranking performance
Implement appropriate on-page and off-page SEO tactics for local markets
Identify opportunities to improve local organic visibility
Monitor performance changes and investigate ranking declines
Ensure Local SEO execution aligns with each client’s business objectives
Analytics & Performance Reporting
Monitor performance using Google Search Console and Google Analytics
Review search visibility, traffic, rankings, and other relevant performance indicators
Identify trends, anomalies, and potential issues
Turn data into clear and actionable recommendations
Prepare client-facing performance reports
Explain results to non-technical clients in a straightforward way
Use reporting to keep clients informed and engaged with their progress
AI-Assisted Marketing Execution
Use Claude and ChatGPT to accelerate day-to-day marketing workflows
Draft client-facing and marketing content with AI assistance
Conduct research and streamline recurring deliverables
Review, edit, and quality-check AI-generated work before delivery
Adapt outputs to each client’s brand, context, and objectives
Apply independent judgment rather than relying on AI-generated output without review
Identify performance dips or account concerns early
Diagnose potential causes using available SEO and analytics data
Coordinate internally to resolve client issues
Communicate clearly with clients when problems arise
Track issues through resolution
Take end-to-end ownership of assigned accounts
Growth & Upsell Opportunities
Identify opportunities where additional marketing services could meaningfully benefit clients
Recognize when services such as Google Ads may complement existing Local SEO efforts
Communicate recommendations clearly and consultatively
Focus on genuine client value rather than aggressive selling
Coordinate internally when additional services are appropriate
Requirements
2+ years of experience in digital marketing, account management, or a related role
Experience working with local businesses or SMB clients preferred
Hands‑on experience managing and optimizing Google Business Profiles
Experience with review management and local listing accuracy
Working proficiency with Google Search Console
Working proficiency with Google Analytics
Ability to interpret marketing data and explain findings to non-technical clients
Professional experience using AI tools such as ChatGPT and Claude
Strong editorial judgment when reviewing AI-generated content
Excellent client communication and relationship‑management skills
Strong organizational and follow‑up capabilities
Ability to independently manage multiple client accounts
Comfortable working remotely with a distributed team
Availability to work full-time U.S. Mountain Time hours
Preferred Qualifications
Experience with Google Ads
Local SEO agency experience
Experience managing multiple SMB or local‑business accounts simultaneously
Familiarity with local search ranking factors and optimization workflows
Experience diagnosing organic search performance issues
Experience identifying cross‑sell or upsell opportunities
Strong understanding of AI‑assisted marketing workflows
Tools & Platforms
Google Business Profile | Google Search Console | Google Analytics | ChatGPT | Claude | Local SEO Tools | Google Ads
What Makes You a Strong Fit
You’ll likely thrive in this role if you:
Communicate proactively so clients don’t need to chase you for updates
Take ownership of accounts from start to finish
Understand Local SEO beyond simply updating a Google Business Profile
Can look at Search Console or Analytics data and identify what actually matters
Explain technical marketing information clearly to business owners
Flag performance issues early and take action
Use AI as a productivity tool without sacrificing judgment or quality
Know when AI‑generated content needs significant rewriting
Are organized enough to manage multiple clients, priorities, and deliverables
Can work independently while staying aligned with a remote team
Look for growth opportunities based on genuine client needs rather than pushing unnecessary services
What a Typical Day Looks Like
Your day will operate on U.S. Mountain Time and balance proactive client management with hands‑on marketing execution.
You may start by reviewing overnight client messages and identifying anything requiring immediate attention. From there, you could optimize Google Business Profiles, review Search Console for ranking changes or crawl issues, and analyze Google Analytics data for upcoming client reports.
You may use Claude or ChatGPT to accelerate content, research, or recommendations before applying your own judgment and editing the final output. Afternoons may include client check‑ins or internal meetings to align on priorities and resolve outstanding issues.
In short: you’ll own client relationships while ensuring their Local SEO work is executed, measured, communicated, and continuously improved.
Key Metrics for Success
Client retention and satisfaction
Quality and consistency of client communication
Google Business Profile optimization and accuracy
Local search visibility and performance
Organic traffic and search trends
Accuracy and usefulness of client reporting
Timeliness of deliverables and follow‑ups
Speed of issue identification and resolution
Account organization and ownership
Appropriate identification of growth opportunities
Quality and efficiency of AI‑assisted workflows
Compensation: USD $1,500–$3,500/month Schedule: Full-Time, aligned with U.S. Mountain Time Location: Remote — open to candidates in LATAM, the Philippines, or Pakistan
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Digital Marketing Account Manager - Local SEO & Client Success AR
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📌 Digital Marketing Account Manager - Local Seo & Client Success (Santa Fe)
🏢 Pavago
📍 Santa Fe