Who we are

BYD Group is a leading high-tech multinational, based in Shenzhen, China. Operating across four core industries; electronics, automobile, renewable energy and rail transit. As of today, BYD employs nearly one million people worldwide.

At BYD, we are redefining the future of mobility. As part of the world’s leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Scope of the role: LATAM markets excluding Brazil and Mexico.

Key Responsibilities:

- Develop and execute marketing and trade marketing strategies tailored to Latin America markets.
- Build and maintain strong relationships with local dealers, and partners to ensure successful execution of company plans and goals. Manage dealers’ marketing plan and execution successfully.
- Plan and implement in-store and outdoor marketing activities, promotions, trade shows, and dealer programs to boost brand visibility and sales volume.
- Monitor and analyze market trends, competitor activities, and sales data to make data-driven decisions and adjustments to strategies.
- Manage budgets for marketing campaigns and ensure optimal allocation of resources to maximize ROI.




- Work closely with cross-functional teams in overseas teams to ensure cohesive execution of trade marketing plans.
- Track and report on the effectiveness of trade marketing campaigns, ensuring alignment with overall business objectives.
- Provide regular reports and insights on the effectiveness of trade marketing activities to senior management.
- Identify and implement innovative marketing techniques to differentiate products in Latin America market.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in trade marketing (with both marketing & commercial experience is a plus), preferably in the automotive, technology, or FMCG industries.
- Experience working with dealers, distributors, or retail networks.
- Strong knowledge of retail and distribution networks in Latin America, with a deep understanding of market dynamics and consumer behavior.
- Excellent leadership, team management, communication, and negotiation skills.
- Fluent in both English and Spanish.
- Experience in managing large-scale budgets and marketing campaigns.
- Ability to manage multiple projects simultaneously, work in a fast-paced, multicultural environment, with a focus on achieving results.

📌 Head of Trade Marketing LATAM (Buenos Aires)
🏢 BYD Argentina
📍 Buenos Aires