Location: Buenos Aires, Argentina
Working Pattern: Hybrid
MAKE HISTORY WITH US
At PMI, we’re transforming our business and building our future on smoke-free products. With transformation comes the opportunity to make a real impact.
WHAT YOU’LL DO
-Build, test, and launch B2C email campaigns and consumer journeys in Salesforce Marketing Cloud (SFMC).
-Create and maintain audience segments and data extensions; apply suppression logic, frequency governance, and consent preferences.
-Manage the CRM execution calendar, coordinating intake, approvals, timelines, and pre-send checks with stakeholders.
-Implement A/B testing and data tagging/UTMs; monitor performance and recommend optimization actions.
-Support automation using Journey Builder and apply AMPscript/SQL for personalization and data operations.
-Maintain platform hygiene, including role-based access, sender authentication, RMM, and data retention practices.
-Troubleshoot issues, manage tickets, and contribute to process improvements.
-Produce operational reports and partner with Analytics on KPI reviews and recommendations.




-Collaborate cross-functionally to ensure compliance, brand consistency, and consumer data protection.
SKILLS & CAPABILITIES
-Excellent written and verbal communication skills in English; Portuguese is an asset.
-Strong customer orientation.
-Strong organizational and problem-solving skills with attention to detail.
-Data-driven mindset; able to interpret performance metrics and translate them into actions.
-Hands-on experience with SFMC (Email Studio, Journey Builder, Content Builder).
-Automation Studio, AMPscript, SQL, and Contact Builder knowledge is a plus.
-Understanding of B2C CRM, consent management, and deliverability best practices.
-Proficiency with MS Office (Excel/PowerPoint); BI tools are a plus.
-Preferred certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer.
-Commercial, Marketing, Digital

📌 Digital Sr Specialist (Buenos Aires)
🏢 Philip Morris International
📍 Buenos Aires