Burly Boyz Moving is hiring a Senior Paid Media Specialist to own our paid advertising across Google, Meta, and new channels as we expand. You'll take over the work our outside agency does today, audit what we're running, and bring down what we pay for each lead and booked move.
We're a Canadian moving company running local and long-distance moves across Alberta, British Columbia, and Ontario. Paid media is our largest growth lever, at roughly $1M+ a year in spend across multiple cities. This is a hands-on senior role: you run the accounts yourself, and you set the plan for how they improve.
You'll own paid acquisition end to end, from the first click to a booked move in our CRM.
Campaign Management
- Run Google Ads day-to-day: Search, Performance Max, YouTube and Brand across 10+ city and service campaigns (local, long-distance, interprovincial).
- Run Meta (Facebook and Instagram) Ads, and grow it from a small share of spend into a real second channel.
- Launch campaigns in new cities and service areas as we open them: market research, geo-targeting, budgets, landing pages,



and tracking, built from day one to hit our cost-per-booking targets.
- Test and launch new channels as we expand, such as Microsoft Ads, TikTok, and ChatGPT ads. Bring a test plan and a kill rule for each one.
- Own budgets, bidding strategy, keywords, negatives, match types, audiences, and ad copy. Make budget moves deliberately and document them, not in daily swings.

Audit and Improve
- Audit every account in your first month: structure, wasted spend, search terms, quality score, impression share lost to rank, and conversion setup.
- Lower cost per lead and cost per booked job while protecting volume. Raise return on ad spend in every market.
- Run structured tests on ads, landing pages, and bidding, and report what won.

Landing Pages
- Take over our paid landing pages (lp.burlyboyzmoving.com): building, editing, A/B testing, and fixing them.
- Keep forms, UTMs, and click IDs (gclid, fbcli

📌 Senior Paid Media Specialist (Buenos Aires)
🏢 Burly Boyz Moving and Storage
📍 Buenos Aires