At PMI, we’re transforming our business and building our future on smoke-free products. With transformation comes the opportunity to make a real impact.
Location: Buenos Aires, Argentina
Working Pattern: Hybrid
What You’ll Do
- Build, test, and launch B2C email campaigns and consumer journeys in Salesforce Marketing Cloud (SFMC).
- Create and maintain audience segments and data extensions; apply suppression logic, frequency governance, and consent preferences.
- Manage the CRM execution calendar, coordinating intake, approvals, timelines, and pre-send checks with stakeholders.
- Implement A/B testing and data tagging/UTMs; monitor performance and recommend optimization actions.
- Support automation using Journey Builder and apply AMPscript/SQL for personalization and data operations.
- Maintain platform hygiene, including role-based access, sender authentication, RMM, and data retention practices.
- Troubleshoot issues, manage tickets, and contribute to process improvements.
- Produce operational reports and partner with Analytics on KPI reviews and recommendations.




- Collaborate cross-functionally to ensure compliance, brand consistency, and consumer data protection.

Skills & Capabilities
- Excellent written and verbal communication skills in English; Portuguese is an asset.
- Strong customer orientation.
- Strong organizational and problem-solving skills with attention to detail.
- Data-driven mindset; able to interpret performance metrics and translate them into actions.
- Hands-on experience with SFMC (Email Studio, Journey Builder, Content Builder).
- Automation Studio, AMPscript, SQL, and Contact Builder knowledge is a plus.
- Understanding of B2C CRM, consent management, and deliverability best practices.
- Proficiency with MS Office (Excel/PowerPoint); BI tools are a plus.
- Preferred certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer.
- Commercial, Marketing, Digital T

📌 Digital Sr Specialist (Esquel)
🏢 Philip Morris International
📍 Esquel