Fabula is a fast-growing D2C coffee brand in the United States.
TikTok Shop is our major growth channel, and we're looking for someone to take full ownership of building and scaling it.
This is a TikTok Shop growth role - not a creator outreach or influencer marketing role.
You will own the TikTok Shop channel as a whole: affiliate growth, creator partnerships, paid TikTok Shop advertising, content, organic growth, conversion, and revenue optimization.
You'll be responsible for turning TikTok Shop into a predictable, scalable revenue channel and will work directly with the founders to fine tune the growth engine.
We're looking for someone who understands how all parts of the TikTok ecosystem work together and can make decisions based on GMV, CAC, ROAS, conversion, and profitability - not just creator activity or engagement.
What you'll own Own the overall TikTok Shop growth strategy, including channel P&L; thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid mediaBuild, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship managementDevelop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving salesManage and optimize TikTok Shop paid advertising, including GMV Max / GMV Ads, Spark Ads, and whitelisted creator contentIdentify winning creators, products, content angles, and offers, then scale what works and cut what doesn'tBuild systems for turning organic and affiliate content into high-performing paid creativeDevelop and execute the organic TikTok strategy, including content testing, trends, posting cadence, creator collaborations,



and community engagementAnalyze the entire TikTok Shop funnel - from creator/content acquisition through clicks, product views, conversion, orders, and GMV - and identify opportunities to improve performanceTrack and optimize GMV, CAC, ROAS, conversion rate, attributed revenue, creator ROI, affiliate activation, and profitabilityManage affiliate/creator technology and workflows using platforms such as TikTok Creator Marketplace, Social Snowball, GRIN, Aspire, Modash, Insense, or similarCreate FDA-compliant creator briefs and ensure content follows TikTok, FTC, and regulatory requirementsContinuously test creators, content formats, paid campaigns, commission structures, offers, products, and acquisition strategies to grow the channelBuild repeatable processes and reporting so TikTok Shop growth becomes predictable and scalable rather than dependent on individual creators or one-off viral content What success looks like You are ultimately accountable for growing TikTok Shop revenue.
You are 3 years of hands-on TikTok Shop / TikTok growth experience for D2C/eCommerce brands or agenciesYou have owned or been directly responsible for growing TikTok Shop as a revenue channel, not just managing creator outreachStrong understanding of the full TikTok Shop ecosystem, including affiliates, creators, organic content, paid advertising, Spark Ads,



and GMV Max / GMV AdsYou have experience using paid TikTok advertising to drive measurable sales, not just organic or affiliate revenueYou can look at a TikTok Shop growth problem and determine whether the solution is more creators, better content, paid amplification, better offers, improved conversion, or a combinationStrong understanding of performance metrics including GMV, CAC, ROAS, CPA, CVR, AOV, creator ROI, and contribution/profitabilityComfortable working with data, dashboards, attribution, and performance reportingExperienced in building and scaling creator/affiliate programs, including high-volume outreach and creator relationship managementStrong written English - you can write creator briefs, outreach, campaign briefs, and internal performance updatesHighly analytical and commercially minded - you think like a channel owner, not an influencer managerYou use AI daily to improve research, creator sourcing, content ideation, campaign analysis, briefing, and operational efficiency.
AI fluency is a must.Comfortable working directly with founders in a fast-moving environment and taking ownership without needing extensive directionHighly organized and capable of managing multiple growth initiatives simultaneously Bonus Experience scaling TikTok Shop for supplements, wellness, health, beauty, food, coffee, or other D2C consumer brandsExperience with GMV Max / GMV Ads, Spark Ads, whitelisting, and TikTok Shop AdsExperience managing meaningful monthly TikTok Shop ad spendExisting network of high-performing TikTok Shop creatorsExperience with TikTok Shop analytics, attribution, and catalog/product optimizationUnderstanding of FTC and FDA compliance requirements Schedule Fully remoteMinimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)

📌 Tiktok Shop Growth Manager (Buenos Aires)
🏢 Scalejet
📍 Buenos Aires