As the Performance Marketing Manager, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners, managing campaigns across Meta, Google, and You Tube to drive qualified leads and booked calls.
You will go beyond the ad account, weighing in on landing pages, creative direction, and email flows to make sure traffic actually converts into revenue. This is a full-time, in-house role working closely with the marketing and sales team.

Responsibilities

Plan, launch, and manage paid campaigns across Meta, Google, You Tube, and other relevant platforms
Drive qualified applications and booked calls for high-ticket programs
Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels
Monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS
Build and execute testing plans across creative, messaging, audiences, offers, and landing pages
Ensure accurate tracking across pixels, UTMs, CRM stages, and attribution
Recommend ad creative direction, hooks, and angles based on live performance data
Flag landing page and funnel friction points and recommend fixes to copy,



layout, or offer structure
Weigh in on email and nurture sequences where they affect conversion
Partner with the sales team to evaluate lead quality and pipeline movement

Use AI tools to improve analysis, testing, reporting, and campaign efficiency

Requirements

Experience managing at least $100,000-$250,000+ per month in paid media spend on a single account
Strong hands-on experience with Meta Ads; working knowledge of Google Ads and You Tube Ads
Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
Understands application, booked-call, webinar, VSL, and lead-generation funnels
Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
Strong written and spoken English
Open to working in-house full-time (agency background welcome)

Comfortable with tools like Asana, Slack, GoHigh Level, Airtable, or similar platforms

Benefits

Salary: $4,000-$4,500 USD/month, based on experience

Remote

PTO + Holidays

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📌 Performance Marketing Manager (Santa Fe)
🏢 Sur Global
📍 Santa Fe