As a Demand Generation Marketer, you will own the hands-on execution of programs that generate qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will work directly with company leadership to turn high-level growth priorities into campaigns that attract the right audience and drive booked sales meetings.

This is a builder role on a lean team, not a narrow marketing-specialist position. You will personally execute across content, webinars, email, paid acquisition, landing pages, and campaign analytics. You should be comfortable taking a high-level objective, determining how to execute it, launching the campaign yourself, measuring the results, and adjusting quickly based on performance.

We are specifically looking for someone who has operated with significant ownership on a small marketing team. Candidates whose experience has primarily been within large marketing organizations, where they owned only one specialized part of the funnel, will not be a fit for this role.

Responsibilities

Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, with accountability for qualified leads, booked demos, and pipeline
Build a content-led demand generation program across channels such as Linked In, newsletters, blogs, long-form content, and podcasts
Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up
Develop and execute strategies that convert content and webinar audiences into qualified prospects and booked sales meetings
Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in Hub Spot
Plan, launch, test,



and optimize paid acquisition campaigns across channels such as Google Ads, Linked In Ads, and Meta Ads
Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms

Track funnel and channel performance across metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated, using results to determine where to scale or adjust investment

Maintain accurate campaign attribution and lead source data within Hub Spot

Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets

Use AI tools such as Claude or equivalent platforms to accelerate content creation, research, campaign development, and analysis while applying strong independent judgment

Requirements

3+ years of hands-on demand generation or growth marketing experience

Relevant industry and customer experience: a background in B2B SaaS/technology and/or experience marketing products or services to mid-market or large e-commerce and retail companies
Experience working on a lean marketing team, ideally 1-4 people, with direct ownership of campaigns and measurable marketing outcomes

Candidates coming from large enterprise marketing organizations must demonstrate independent ownership of a new market, business line, growth initiative, or similarly broad function; narrow specialist experience within a large marketing department is not sufficient





Proven track record connecting personally owned marketing programs to measurable outcomes such as qualified leads, booked demos, opportunities, pipeline, or revenue
Strong content marketing experience with an understanding of how to use content to generate demand rather than engagement alone
Proven experience running webinars or virtual events with responsibility for audience acquisition and measurable lead or pipeline generation Hands-on experience with email marketing and nurture programs as well as paid acquisition through platforms such as Google Ads, Linked In Ads, and/or Meta Ads
Experience with Hub Spot or a comparable marketing automation and CRM platform
Strong written and spoken English, including the ability to independently create customer-facing marketing copy
Self-directed and comfortable executing with limited oversight in a fast-moving, high-ownership environment

Comfortable using AI tools such as Claude, ChatGPT, or equivalent platforms as part of the marketing workflow

Nice to have

Experience generating demand from e-commerce brands, particularly Shopify merchants or other mid-market and enterprise online retailers
Experience executing B2B marketing campaigns targeting the US market
Experience with Webflow or similar landing-page and CMS platforms
Familiarity with SEO/AEO and coordinating with external specialists or contractors
Experience building a demand generation function or successful acquisition channel from an early stage

Basic creative capabilities using tools such as Canva or Figma

Benefits

Salary will be determined based on experience
Location: Fully remote; candidates may be based anywhere
PTO: 15 days

Holidays: Local or US holidays

#J-18808-Ljbffr

📌 Demand Generation Marketer (Buenos Aires)
🏢 Sur Global
📍 Buenos Aires