Join Hire Hangar and work with fast-growing integral companies while building a long-term career.Job Title: Paid Media SpecialistLocation: RemoteTime Zone: US Time Zones (EST–PST)Role OverviewWe are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team.
This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.Key ResponsibilitiesOwn and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTubeMonitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testingDesign and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROASAnalyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrityCollaborate with the creative team to brief, request, and evaluate ad creatives based on performance dataRebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping adsWork closely with the data team to maintain and improve performance dashboards and reporting infrastructureNavigate platform compliance requirements specific to the industry,



ensuring all campaigns adhere to policy restrictionsIdentify performance gaps and proactively recommend strategic adjustments to the Head of Paid MediaRequired QualificationsDemonstrated hands-on paid media experience with proven ownership of Meta Ads campaignsProven track record of driving new customer acquisition with measurable improvements in CAC and ROASStrong experimental mindset with experience designing, running, and documenting structured ad testsProficiency in Google Ads including Search, Display, and Performance MaxExperience with attribution tools such as Triple Whale, Northbeam, or similar platformsAdvanced proficiency in GA4, Google Tag Manager, and performance reporting toolsAbility to identify and resolve discrepancies between platform data and back-end sales dataHighly organized, self-directed, and comfortable operating in a lean, remote team environmentStrong written and spoken English with a clear, professional communication styleMust have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies.Preferred QualificationsExperience working in regulated or restricted advertising categoriesFamiliarity with Merchant Center and Google ShoppingExperience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratioBackground in DTC or e-commerce performance marketingTools & TechnologyMeta Ads ManagerGoogle Ads (Search, Display, Performance Max)Google Analytics 4 (GA4) & Google Tag ManagerTriple Whale, Northbeam, or similar attribution platformsGoogle Merchant CenterGoogle WorkspaceSlack, Zoom, and other remote collaboration tools
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📌 Paid Media Specialist (Santa Fe)
🏢 Hire Hangar
📍 Santa Fe