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Job Title: Senior Local SEO Manager (Home Services) Location: Remote Time Zone: US Time Zones (EST–PST)Role OverviewWe are seeking a Senior Local SEO Manager with deep home-services experience to own and scale organic growth for a portfolio of service-based businesses across the US.
This role is ideal for someone who has spent years in the trenches of HVAC, plumbing, electrical, roofing, cleaning, or similar industries and understands exactly what drives map pack rankings, inbound calls, and booked jobs.
This is a hands-on, execution-focused role with clear ownership across local SEO strategy, Google Business Profile optimization, service-area SEO, content direction, and technical fundamentals.
Candidates without direct home-services or service-based SEO experience will not be considered.Key ResponsibilitiesOwn local SEO strategy and execution for multiple home-services clientsBuild and manage SEO roadmaps focused on rankings, leads, and local visibilityDrive consistent Google Business Profile performance across competitive service areasLead scalable SEO processes, QA checks, and reporting standardsStay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businessesLocal SEO & Google Business Profile (GBP)Optimize GBPs for service-area and hybrid businessesImprove rankings across primary cities and surrounding service areasManage categories, services, attributes, citations, media,



and trust signalsSupport sustained map pack visibility in competitive metro marketsContent Strategy & OversightBuild and review content strategies for service pages, city pages, and blogsCreate SEO briefs aligned with local intent and lead generationEnsure content quality, local relevance, and conversion effectivenessCollaborate with human and AI-assisted writers while maintaining standardsTechnical SEO & Authority BuildingConduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness)Work with WordPress and development teams to implement fixesCoordinate local link building, citations, and authority-building effortsRequired Qualifications4+ years of hands-on SEO experience with direct home-services or service-based industry exposureProven success improving local SEO and GBP rankings for service-area businessesExperience in competitive metro markets and multi-location SEO environmentsStrong WordPress experience (on-page and technical implementation)Solid technical SEO fundamentals and reporting capabilitiesAbility to manage multiple clients and priorities effectivelyNon-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US-or UK-based teams.
Candidates without this background will not be considered.Preferred QualificationsExperience with home-services CRMs (ServiceTitan, Jobber, Workiz, Housecall Pro, etc.)Experience supporting or aligning with paid media and LSA teamsExperience mentoring junior SEOs or coordinating vendorsStructured data/schema experienceTools & TechnologyGSC, GA4SEMrush and/or AhrefsWordPress and SEO pluginsLocal SEO & citation toolsLooker Studio, Google SheetsSlack, Zoom, Google Workspace, Asana
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📌 Senior Local Seo Manager (Home Services) (Buenos Aires)
🏢 Hire Hangar
📍 Buenos Aires