Reports to: Operations Manager · Hours: Mon-Fri 8am-5pm CSTAbout usPlumber Marketing USA is a digital marketing agency built specifically for plumbers, HVAC contractors, and electricians across the United States.
We don't do generalist marketing.
We go deep on home services, and our clients see it in their results.
Our team is remote, high-performing, and built on a culture of ownership and excellence.About the roleThis is a senior individual contributor role.
You'll be the paid search strategist for a portfolio of approximately 20 home services clients, each spending around $8,000 per month in ads.
You report to the Operations Manager and work alongside web designers and account managers, but you own the paid media strategy.We're not looking for someone to follow a playbook.
We want someone who has their own and knows when to adjust it.Core responsibilitiesOwn Google Ads strategy for approximately 20 active clients across Search, Display, and Performance MaxManage and optimize Local Services Ads (LSA / Google Guaranteed) for home services clientsBuild, test, and improve landing pages in GoHighLevel, including ground-up builds using AI toolsManage budgets, bids, and campaign structure to consistently lower CPAs and improve ROASBuild and maintain negative keyword lists, audience segments,



and targeting logicSet up and maintain conversion tracking and attribution in GA4 and Google Tag ManagerBuild performance dashboards in Looker StudioHandle bulk campaign changes efficiently in Google Ads EditorJoin client calls 1 to 2 times per month to walk through strategy and resultsSpot opportunities and act on them without waiting to be askedRequired qualifications5+ years of hands-on Google Ads management with real strategic ownershipExperience in home services PPC, plumbing, HVAC, or electrical strongly preferredGoogle Ads certified (Search and Display minimum)Solid working knowledge of GA4, Google Ads Editor, Looker Studio, and Google SheetsExperience building and improving landing pages (GoHighLevel a strong plus)Comfortable using AI tools for content, page builds, and day-to-day efficiencyStrong spoken and written English, client calls are part of this roleAvailable and focused 8am to 5pm CST, Monday through FridayPreferred qualificationsBing Ads / Microsoft Advertising experienceMeta Ads experience (Google is the priority, Meta is a bonus)Experience managing Local Services Ads from setup through ongoing optimizationFamiliarity with home services seasonality, call tracking, and lead generation funnelsWho will thrive hereOur best people take ownership without being told to, hold themselves to a higher standard than anyone asks of them, and treat client results like they're personally on the line.
They adjust when things change, speak up before problems grow, and never confuse being busy with getting results.If you need close supervision, a narrow workload, or you measure your day by tasks checked off rather than outcomes, this role will frustrate you, and that's okay.
We'd rather be straight with you upfront.Compensation and benefits$4,500 to $6,500/month USD, paid in USD, based on experiencePaid US holidays and vacationPerformance bonusesRoom to grow, we promote from withinFully remote, work from home
#J-*****-Ljbffr

📌 Senior Ppc Strategist (Rosario)
🏢 Ai Market Dominance
📍 Rosario