SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.
In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.
Your Role
As SEO Lead, you'll own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts.
You'll develop long-term organic growth strategies, lead technical and content optimization efforts, analyze performance, and identify new opportunities across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Success in this role requires balancing strategic thinking with hands‐on execution while collaborating across Content, Web Development, Analytics, Paid Media, and Account Management teams.
Key Responsibilities
Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
Build SEO roadmaps aligned with enrollment goals and business objectives
Conduct keyword, topic, competitor, entity, and search intent research




Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking
Partner with Web Development teams to prioritize and implement technical SEO improvements
Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
Identify content gaps and opportunities to strengthen topical authority across the student journey
Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights
Own monthly SEO reporting and communicate strategic recommendations to stakeholders
Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices
Evaluate emerging search technologies and AI tools to improve workflows and search performance
Contribute to SEO documentation, operational standards, and continuous process improvements
You Bring
5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once.
A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed.
We care more about your judgment than the length of your checklist.
Deep hands‐on experience with Google Search Console, GA4, Screaming Frog, and Ahrefs or Semrush.
Strong working knowledge of WordPress: how themes, plugins, redirects,
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📌 Senior Seo Manager (Rincón de los Sauces)
🏢 Evox
📍 Rincón de los Sauces