Paid Media Specialist (Google Ads + Meta), US Home ServicesLocalizr · Full-time · Remote · Monday–Friday, 9 AM–5 PM EST time (currently 10 AM–6 PM in Argentina) · Start: as soon as possible, ideally the second half of OctoberThe roleYou'll own Localizr's paid media across our whole client portfolio.
These are lead generation accounts for US home services brands in waterproofing, remodeling, roofing and HVAC, each spending USD 20,000 to 90,000 a month on ads.This isn't just an execution role.
At any moment you need to be able to say what's working, how much it brought in, at what cost, and what we're doing next week.ScopeGoogle Ads (Search and PMax) across the full portfolio · Meta Ads lead gen campaigns with a focus on video · measurement for those accounts (conversion actions, GA4, GTM, UTMs, call tracking, offline conversions, consent) · critical review of landing pages and ad copy · weekly client meetings in English.ResponsibilitiesGoogle AdsManage and optimize Search: structure, keywords, match types, negatives, search term mining, bidding and assetsSet budget and pacing for each account, and adjust for seasonality and weather (in waterproofing, rain can shift demand within days)Quality Score and landing pages: check that keyword, ad and page match, put a number on what poor relevance costs, and request changes backed by a documented caseMeta AdsLead generation campaigns, with ad sets organized by angle and pain pointIterate based on results: spot winning creatives and brief new ones to the creative teamPixel, events and Conversions APIMeasurementKeep tracking accurate: conversion actions, GA4, Google Tag Manager, UTMs,



call tracking and offline conversion imports from the CRMConsent Mode v2 and consent banner setup, so tags only fire with valid consentActually check that tags fire, and log the date of the last checkMonitoringReview every account daily against written thresholds for what counts as an anomalyCatch and report any problem the same day.
The goal is for the agency to notice before the client doesCommunication and documentationWeekly reporting meetings with US clients, in EnglishLog every task in our project management system, in English: what changed, the previous value, and when it will be checked againBe upfront with clients when results fall shortHow the role is measured: CPL and its trend, lead quality measured against presente closed deals, verified tracking, and problems the agency catches before the client does.ToolsGoogle Ads · Google Ads Editor · Google Analytics 4 · Google Tag Manager · Meta Business Suite · GoHighLevel (CRM) · our own call tracking (built on Twilio) · our project management system (currently ClickUp) · Slack · our in-house dashboard and AI agents · AI tools.Requirements2+ years running Google Ads and Meta Ads with your own budget and decisionsLead generation experience: CPL, lead quality, and a sales cycle that goes through a phone call and an in-home visitDeep knowledge of Search:



match types, negatives, search terms, bid strategies, conversion actions and Quality ScoreGoogle Tag Manager well enough to check and troubleshoot: you can figure out why an event isn't firingHands-on measurement: GA4, imported conversions, call tracking and attributionDaily use of AI tools, plus the judgment to check their data and conclusions yourself.
AI output, including alerts from our in-house agents, is where you start, not the final answerActive Google Ads certifications (Search, Measurement), or a commitment to earn them in your first 30 daysMarketing judgment beyond the ad platform, and the ability to back up your diagnoses with dataAdvanced spoken and technical English, since you'll have weekly client meetingsNice to haveExperience at a media agency or in Google platform supportPast work with US clientsHow we workWe're a small, distributed team.
We talk to each other in Spanish, and everything that goes to clients is in English.
The role needs autonomy: we expect you to spot and flag problems before they grow, and to report results without softening the misses.
Every week there's a review meeting where we go over each account's numbers.
Our internal processes are still being built and you'll help shape them, so this isn't the right role if you want a fully established structure.TermsContractor engagement, paid in USD twice a month10 US holidays, 10 days of paid time off (PTO) and your birthday off, starting after 90 daysProcess: application, interview with our Project Manager, and a final interview with the CEO and the team.
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📌 Paid Media Specialist (Rincón de los Sauces)
🏢 Localizr
📍 Rincón de los Sauces