Propose, analyze, and measure personalized campaignsPerform audience segmentation and targetingOptimize incentives such as cashback, reload bonuses, and leaderboardsMeasure the impact of all initiativesAnalyze weekly and monthly KPIs including staking, NGR, margin, bonuses, retention, expansion, and segment activityIdentify changes in player behavior, downward trends, and growth opportunitiesCoordinate with the data team to extract and automate actionable insightsDevelop hospitality plans, events, and in-person experiences for VIPsRecommend adjustments to VIP tiers based on staking, not just NGRIdentify high-potential clients near NGR or staking targetsProvide technical support to VIP coordinators and agents in data reading and behavioral interpretationBuild custom reports or dashboards per VIP pool or coordinatorConduct A/B tests to validate campaign effectivenessDocument learnings and iterate on incentive strategiesRequirementsVast experience in data-driven campaign analysis and designStrong understanding of KPIs in online gaming or performance-driven industriesAbility to translate behavioral insights into actionable strategiesFamiliarity with segmentation strategies and incentive optimizationClear communication skills and a collaborative mindsetExperience working with VIP programs in the online gaming or sports betting industry (bonus)Knowledge of tools like Looker, Power BI, or similar (bonus)Previous involvement in event planning or hospitality strategy for high-value clients (bonus)Understanding of loyalty mechanics and CRM-based targeting (bonus)Core CompetenciesDemonstrates expertise in data-driven campaign analysis and design, with a strong focus on audience segmentation, KPI measurement, and incentive optimization in the online gaming industry.
Capable of translating behavioral insights into actionable strategies while collaborating effectively with cross-functional teams.Highest-signal resume keywordsData-Driven Campaign AnalysisKPI Measurement in Online GamingAudience Segmentation StrategiesIncentive OptimizationVIP Program ManagementHard SkillsCampaign AnalysisKPI MeasurementBehavioral Insights TranslationSegmentation StrategiesIncentive OptimizationA/B TestingCustom ReportingData AutomationSoft SkillsClear CommunicationCollaborative MindsetIndustry KeywordsOnline GamingPerformance-Driven IndustriesVIP ProgramsLoyalty MechanicsCRM-Based TargetingTools & TechnologiesLookerPower BI
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📌 Vip Executive (Buenos Aires)
🏢 BetWarrior
📍 Buenos Aires