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Job Title: SEO Lead (Local SEO & Google Business Profile — Home Services) Location: Remote Time Zone: US Time Zones (EST–PST) Role Overview We are hiring a highly experienced SEO Lead with deep, hands‐on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients.
This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).
You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments .
This is a hands‐on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.
You'll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.Key ResponsibilitiesOwn SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisitionLead scalable SEO processes, templates, QA checks, and reporting standards across accountsStay current on Google algorithm updates, local SEO changes , AI-influenced search behavior, and E-E-A-T considerations specific to service businessesClearly prioritize actions that drive map pack rankings, organic leads, and phone callsLocal SEO & Google Business Profile (GBP)Drive consistent GBP ranking improvements across primary and surrounding service areasOptimize categories, services, attributes, service areas, photos/videos, citations,



and trust signalsConduct city-level and service-level keyword research for local expansionSupport sustained map pack visibility in highly competitive metro marketsManage and improve local SERP performance for service-area businesses without storefrontsContent Strategy & Execution OversightBuild content strategies for service pages, city/location pages, blogs, and topical authority clustersCreate SEO briefs aligned with local intent, conversion goals, and service-based search behaviorReview content for SEO quality, local relevance, and lead‐generation effectivenessCollaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standardsLink Building & Authority DevelopmentCoordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticalsMaintain simple, scalable backlink playbooks that support local authority and trustMonitor backlink gaps, authority metrics, and competitive benchmarksTechnical SEO & On‐Site OptimizationRun technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web VitalsWork directly with WordPress and development resources to implement SEO improvementsSupport scalable multi-location site structures and internal linking strategies common in home-services businessesPerformance, Reporting & CollaborationTrack performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibilityCollaborate with paid media and LSA teams to align messaging and growth prioritiesCommunicate SEO priorities clearly to internal stakeholders and support consistent executionRequired Qualifications3–5+ years of hands‐on SEO experience with direct,



proven experience in home-services or service-based industriesDemonstrated success improving local SEO and Google Business Profile rankings for service‐area businessesExperience competing in highly competitive local markets (map pack + organic results)Strong familiarity with multi-location and franchise‐style SEO structuresSolid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)Strong proficiency with WordPress, including on‐page optimization and common technical fixesAbility to produce clear SEO documentation, briefs, roadmaps, and performance reportingExcellent organization and time management across multiple active client campaignsNon‐negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US‐or UK‐based teams/clients.
Candidates without clear remote experience will not be considered.Important: This role requires real-world experience in home‐services SEO.
Candidates without hands‐on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.Preferred QualificationsDeep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)Experience collaborating with paid media and Google Local Services Ads (LSA) teamsExperience implementing and validating structured data/schemaExperience mentoring junior SEO specialists or coordinating contractors/vendorsTools & TechnologyGoogle Search Console (GSC), Google Analytics 4 (GA4)SEMrush and/or AhrefsWordPress and common SEO pluginsLocal SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
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📌 Seo Lead (Local Seo & Google Business Profile — Home Services) (Rincón de los Sauces)
🏢 Hire Hangar
📍 Rincón de los Sauces