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Job Title: Marketing Manager – DTC Telehealth
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview: We are seeking a strategic and execution-focused Marketing Manager to own messaging, positioning, and go-to-market across our portfolio of DTC telehealth brands—starting with our men's health ED brand and an upcoming GLP-1 brand. This is a PMM-style role that sits at the intersection of product, marketing, and performance. You will translate business goals into clear creative direction and campaign strategy, partnering closely with AI Video Creators and media buyers to drive measurable growth.
Key Responsibilities
- Define and refine value propositions, messaging, and positioning for each brand and SKU
- Translate customer insights and competitive intelligence (Hims, Roman, BlueChew, etc.) into compelling narratives and offers
- Own customer personas and journey maps across all funnel stages—awareness through retention




- Develop campaign concepts and creative briefs for paid social (Meta/Instagram), email, landing pages, and other B2C touchpoints
- Partner with media buyers to align creative strategy with performance goals (CPL, CAC, LTV)
- Outline testing plans covering hooks, offers, angles, and formats to validate
- Act as the central connector between founders/product owners, video content creators, and performance marketing teams
- Review campaign performance data to identify what's working and why, and adjust messaging and creative direction accordingly
- Maintain a "what works" playbook of angles, hooks, and formats across brands
- Ensure all messaging is consistent, compliant, and on-brand in sensitive healthcare categories (ED, testosterone, GLP-1)

Required Qualifications
- 3–6 years in marketing manager, product marketing, or growth marketing roles
- Strong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth—and/or pe

📌 Marketing Manager – DTC Telehealth (Argentina)
🏢 Hire Hangar
📍 Argentina