Job Title: Creative Lead

About The Company

Our client is a baby and children's products company that sells baby gear and nursery products primarily online.

Job Description

Our client is looking for a highly experienced, data-driven Creative Lead to oversee creative strategy and execution across multiple teams, marketing channels, and influencer partnerships.

This is a senior leadership role for someone who understands how creative performance directly impacts revenue, customer acquisition, and profitability.

The adecuado candidate combines strong creative instincts with a deep understanding of e-commerce, paid media, performance marketing, and analytics.

You should have experience managing multiple teams, overseeing significant marketing budgets, and using performance data to guide creative decisions and scale successful campaigns.

This person will be responsible for connecting creative strategy with business objectives, ensuring that campaigns are both compelling and commercially effective.

Responsibilities Of The Role




- Develop and lead the overall creative strategy across paid media, influencer marketing, and other marketing channels.
- Manage and coordinate multiple teams, including creative, content, design, video, and influencer marketing.
- Oversee creative development and execution for e-commerce campaigns, ensuring alignment with brand positioning and business objectives.
- Collaborate closely with paid media and performance marketing teams to develop, test, and optimize high-performing creative assets.
- Analyze campaign performance, customer behavior, and creative metrics to identify opportunities for growth.
- Oversee significant marketing budgets and ensure creative investments contribute to revenue growth and profitability.
- Establish creative testing frameworks to evaluate different concepts, hooks, messaging, formats, and visual approaches.
- Use data and performance insights to guide creative decisions, improve conversion rates, and reduce cu

📌 Influencer Marketing Strategist (Argentina)
🏢 Virtustant
📍 Argentina